Research On Development Of Youth Sports Training In Xi’an From The Perspective Of Supply-side Reform

With the development of social economy,the physical health of young people has been declining year by year,and a large number of youth sports training institutions have been spawned.The sports training market has unlimited prospects,but the current youth sports training supply system is difficult to meet people’s sports consumption needs,and its development has stagnated.The root cause of the deficiency is the dislocation of the supply and demand structure.The supply-side reform,starting from the supply and production side,is an economic strategy that currently promotes the rapid development of various industries.It is an important means to solve the dislocation of the supply and demand structure and promote the rapid development of youth sports training.This article takes 20 young people’s sports training institutions in Xi’an as the survey object.It mainly adopts research methods such as literature data method,questionnaire survey method,expert interview method,mathematical statistics method,logical analysis method,etc.Combined with supply-side reform theory,the youth sports training institutions The analysis of the results from both the supply and demand sides leads to the following conclusions:(1)Mass sports events dominate the mainstream,and most institutions lack formality;the government and the market have prominent contradictions,insufficient institutional system supply,lack of professional government department supervision,and market access The threshold is low,the market for policies and regulations is blank,and the powers and responsibilities of management departments are blurred.(2)The overall scale of the institution is small,mainly small and medium-sized,and the shareholding system is the main body;the overall profit situation is general;the publicity method is single;the supply of stadiums,equipment and facilities is insufficient;(3)Managers are higher than women,mainly young and middle-aged,have a good academic hierarchy,and lack of management experience.Most of them are from sports majors,lack professional management skills,and have low overall quality.(4)Coaches are higher than men and higher than women,part-time higher than full-time,large mobility,low teaching age,lack of teaching experience,insufficient business ability,and lack of a perfect evaluation and reward system.(5)The overall training trainees are higher than men,mainly junior high school and primary school,followed by high school.The training time is mainly concentrated after school week,weekend and winter and summer vacation;the number and duration of training decreases with age.(6)Institutional management system is not perfect;financing channels are narrow;parents’ awareness of sports training is low.Suggestions:(1)Strengthen government supervision,improve the legal system,strictly check the qualifications for running schools,and clarify the powers and responsibilities of various management departments.(2)Strictly standardize the market’s unified charging standards;improve the layout of stadium equipment and facilities;and build an "online + offline" diversified publicity model.(3)Increase the training of sports management professionals;establish a sports training information exchange platform.(4)Strengthen the comprehensive quality training mechanism of coaches,improve the system of rewards and punishments for coaches ’assessment,broaden the path for coaches’ self-improvement,and improve the professional capabilities of coaches.(5)Improve the institutional management system;broaden the institutional financing channels;cultivate a culture of sports culture and raise parents’ awareness of physical training.