Research On Ideological And Political Education Of College Students In The Circumstance Of Network Visual Culture

Network visual culture is a kind of cultural form that satisfies visual perception and disseminates visual information through visual texts such as pictures,videos and animations,supported by digital media technology in the Internet environment.As a result of many factors,such as technology,social mentality and economy,network visual culture presents distinct characteristics of the times and has a profound impact on people’s way of thinking,lifestyle and communication.Contemporary College students,as a generation growing up in the network visual image,are constantly infiltrated by the network visual culture.On the basis of sorting out the relevant research results and summarizing the basic concepts,characteristics,main forms and development motivations of network visual culture,this paper conducts interviews and surveys on the "people around" of college students and college students respectively by means of interview method,and understands network visual culture from two aspects of "college students’ cognition of network visual culture" and "the influence of network visual culture on College students".College students’ spiritual life in the situation of perception culture,and put forward the opportunities and challenges of Ideological and political education of college students in the situation of network visual culture.Finally,based on the reality,it is proposed that the ideological and political education of college students in the network visual culture should adhere to the combination of interest and politics,aesthetics and value,and the coordination of subjectivity and dominance,so as to enhance the actual effect of College Students’ ideological and political education by having the aid of vision,creating vision,conforming vision,using vision,and evaluating vision.