| Universities are places where morality is cultivated and talents are trained.Ideological education plays an important role.However,ideological education is especially important for media practitioners who have the function of "amplifier" in their thoughts and opinions.Through the investigation and research on the ideological education of media art college students,this paper investigates the ideological concept,ideological and political course teaching,teacher teaching,school work and other aspects of media art college students,understands the existing problems and deficiencies,analyzes the reasons from the aspects of culture,school,teachers and students’ own factors,and then puts forward the countermeasures and suggestions to strengthen the ideological education of media art college students,providing reference for the training of media art college students.At present,there are still some problems in the ideological education of media and art college students.The main reasons are that,from the school aspect,although we know the differences among different majors,the difference management is not obvious enough,and we do not know enough about the ideological education of media and art college students,the atmosphere of joint management by all departments and the investment in ideological education are insufficient.From the teacher’s point of view,the combination with teaching is not good,teaching activities are not effective,and visualization education is not good.In terms of students’ existing environment and their own factors,they have a strong sense of subject,pay more attention to major than culture,neglect ideological and political theory courses,and have certain problems in their own cognition and family education.Finally,bad information from the economic environment,network and mass media has brought certain influence.Based on this,this paper puts forward some basic countermeasures to improve the ideological education effect of media art college students.First of all,schools should strengthen the pertinence of ideological education content,improve the cognitive level of ideological education,improve the ability of ideological education to catch and manage together,and increase the investment in ideological education funds.Secondly,teachers should consolidate the effect of ideological education,combine new media with classroom teaching closely,insert ideological education into professional courses,and improve their own quality and visualization education ability.Third,Students should improve their political cultivation,correctly use the subjective consciousness,attach importance to ideological and political theory courses,improve their cognitive ability,and avoid relying too much on families.Finally,the government should also strengthen supervision,including promoting correct values and strengthening the propaganda of mainstream ideology. |