A Study Of College Students’ Ideological Education From The Perspective Of We-Media

The ideological issue is traditional as well as contemporary.In the process of its emergence and development,ideological education is one of the key elements to determine the success or failure of ideological practice.In the nineteenth National Congress of the CPC major report,general secretary Xi Jinping pointed out,“Ideology determines the direction of improvement and the path of development in culture.We must promote localization,modernization and popularization of Marxism in China,and build a socialist ideology with strong cohesion and leading force,so that all people can be united in ideals,beliefs and values.” The university is an important place for the spread of human civilization as well as the frontier of the Party’s ideological education,which plays a critical role in researching and promoting the Marxism,cultivating and practicing the socialist core values and providing talent guarantee and intellectual support for the realization of the Chinese dream,the great rejuvenation of the Chinese nation."When the youth is prosperous,the country is prosperous;when the youth is strong and the country is strong." To strengthen college students’ ideological education is a strategic project,which can reinforce the foundation and cast the national soul.Ideological education is vital for the consolidation of Marx’s leading position in the field of ideology,the solidification of the common ideological basis for the concerted efforts of the whole Party and the people of all ethnic groups and the cultivation of the qualified builders and reliable successors of the socialist modernization.The current ideological problem is quite complex,especially in the We-Media era,when people’s original style of study,life and work suddenly changed due to he development of network and media technology.The booming we-media is not only a new way for people to acquire information,communicate and entertain,but also a new tool for ordinary citizens to participate in social affairs management,to realize discourse expression and to exercise rights.We-media has a direct impact on Ideological education in college because of its individual characteristic.As an important social carrier,we-media perform a powerful ideological function.Therefore,how to maintain the dominant position of the Marxism according to the changes of the new environment,and to strengthen college students’ ideological education,is an important and urgent issue in building moderately prosperous society and achieving the great success of socialism with Chinese characteristics in the new era.This thesis originates from the perspective of we-media,and centers on the ideological education in college.After defining the relevant concepts in college ideological education and analyzing the theories in the ideological education at home and abroad,the thesis adopts questionnaire survey and individual interviews to conduct a comprehensive study on college ideological education aiming at exploring the root of the problems in college ideological education and the root.Thus from the perspectives of team building in college ideological education,improvement of the media ideological qualities,innovation in ideological education and construction of the ideological education environment,the thesis proposes the improving strategies for college ideological education in the new we-media era in order to seek new approaches for the ideological education of college students and to provide reference for the practice of college ideological education.The main work of this article is as follows:The Introduction Part clarifies the research background and the significance of college students’ ideology education research from the perspective of we-media,analyzes the current situation of both domestic and overseas we-media and ideology research,lists the research contents and methods,and illustrates the important points,difficulty,innovation and deficiencies of the thesis.The theoretical analysis is the theoretical basis of the argument.The thesis makes a theoretical analysis and exploration of ideological education.It mainly analyzes three parts: ideology and ideology theory,ideological education and its content,and the particularity and necessity of ideological education for college students.Ideology belongs to the category of political philosophy.This article holds that ideology is a centralized reaction of ideas,beliefs and values in a certain class,political party or group and individual.Every class,party,group,and individual has their own ideology.From this point of view,ideology is universal.The struggle and conflict between the class,the party or the group,the individual,in essence,is the struggle and conflict of ideology.In the universal ideology,there is dominant ideology as well as non-dominant one.There is no doubt that the official ideology as the basis of the legitimacy of the regime is the dominant ideology.As an official ruling tool,it represents the fundamental interests of the ruling class and embodies the ideas and concepts of the ruling class.College students,as the hope of the country and the future of the nation,is the social elite to lead the society and create the culture,is the backbone to achieve the China Dream,the great rejuvenation of the nation,and the two One-Hundred-Year Goal.College Students’ ideological education is the requirement of the development of Marx ideology basic theory as well as the development of times,and the requirement of the improvement of the effectiveness of Ideological and political education.The college student group is unique.In the process of ideological education,we need to highlight this specificity in terms of educational content,form,method and means.Since the we-media is the field of the research,it is necessary to carry out systematic and specific research on it.The third part of the thesis starts from the analysis of we-media and its status in the process of ideological education of college students,claiming that we-media is an indispensable tool for college students’ ideological education and provides a brand new field of activity and cultural vision for it.After that,the thesis adopts the connection between the we-media and the ideological education of college students as the logical starting point.On the one hand,exploring the rare opportunities for college students ideological education brought by the we-media: improving the acceptance of ideological education of college students,enriching the means of college students’ ideological education work,expanding the approaches of college students’ ideological education work,realizing the sharing of resources in the ideological education of college students and improving the effectiveness of ideological education of college students.On the other hand,realizing the serious challenges for ideological education of college students brought by the we-media: increasing the difficulty of resisting against the western ideology penetration,weakening the leadership,management rights and the right to speak of ideological education,hindering the overall effect of ideological education,striking the traditional ideological education mechanism,and putting forward new requirements on the comprehensive quality of education team.The reality is foundation of the statements.Questionnaires present the current situation of ideological education of college students in the we-media field by data,while individual interviews compensate for the incomprehensiveness of questionnaires by perceptual and intuitive suggestions.On the basis of scientific analysis,the thesis concludes the achievement as well as problems in the current college ideological education,teases out the roots of problems from the impact of social transformation,the progress of science and technology,the complexity of the education team,the backwards of the equipment and the obsolescence of the teaching mode.The analysis and research of the empirical data is designed to provide a realistic basis for the ideological education of college students.Constructive opinion is the value of the argument.The standing point of this thesis is to explore the countermeasures of ideological education of college students in the era of we-media.Firstly,improve the political and media quality of ideological educators.It includes three aspects: building up ideological education team composed of party secretary,counselor and professional teacher,strengthening the educational team’s ideological education consciousness,and improving educational team’s driving ability to use we-media.Secondly,improve the college students’ autonomy to take the use of we-media to receive ideological education,which also includes three aspects: enhancing the self-consciousness of college students’ individual learning,realizing the leading role of the organization of the college students’ associations and enabling the basic party organizations to play the leading role.Thirdly,undercover the advantages of we-media in ideological education,including innovating the curriculum mode of Ideological and political education,strengthening the supervision of We Chat group and the Wechat official account,adding class interaction platform,and innovating ideological education mode.Finally,optimize the media environment of ideological education from strengthening the construction of hardware and software environment.In view of the many problems of college students’ ideological education in the we-media environment,we propose to improve the approaches of ideological education of college students from the perspective of we-media,and effectively improve the effectiveness of ideological education of college students.The thesis is based on the Marx theory,and is guided by eighteenth and nineteenth National Congress of the CPC and general secretary Xi Jinping’s series of important speeches and new concepts and thoughts and strategic spirits of administration of country.Based on the we-media age,the thesis studies the opportunities and challenges faced by the current college ideological education,establishes in the reality of college ideological education,and analyzes in-depth the status,problems and causes of the ideological education of college students from the perspective of we-media,on the basis of which the author explores the countermeasures to strengthen college students’ consciousness education,and tries to benefit college students ideological education.