A Study On The Present Situation And Development Of TV Basketball Special Programs In China

On January 1,1995,CCTV Sports Channel entered the audience’s field of vision for the first time,and China’s sports spirit was gradually valued.With the development of the times,after entering the 21 st century,under the fierce media competition,China’s television sports programs have made significant progress and are developing in the direction of specialization.As a part of the output of TV media,sports columns are also inseparable from the lives of ordinary people.With the help of the TV media platform,sports gradually enter the public’s field of vision,which can stimulate the masses’ sports enthusiasm and further understand sports knowledge.Basketball,as a relatively low threshold sport,is liked by the general public.Some sports TV programs represented by TV basketball special programs have some problems in the course of operation.This article takes "NBA Front line" as a case,proposes development countermeasures for the problems of TV basketball special programs,and then promotes the development of sports.This article uses the literature method to find out the current situation of the development of NBA basketball in sports,communication and journalism and related content of basketball TV programs in China.Through the case analysis method,the TV program "NBA Front line" is used as a case to explore the development of basketball special programs in China,collect relevant data,and summarize the data through logical analysis and comparative analysis.The specific content mainly includes four parts: The first part is the introduction.This chapter briefly introduces the background of the topic,the purpose of the research,the significance of the research,the research object and the research method.The second part is the literature review part.This chapter through research and analysis of domestic and foreign sports special programs,basketball special programs and sports special programs under the integration of new media,through summarizing relevant theories,lays a theoretical foundation for the development of the "NBA Front line" TV program,and plays Sports value and professionalism.The third part is the discussion and analysis.This chapter is the core part of the thesis research.Through research and analysis of the evolution process of the program,the characteristics of the program are identified,and the program is reflected on the combination of the innovation presented by the program.It aims to find the shortcomings in the dissemination of sports knowledge,promote the popularization of sports and promote the dissemination of sports knowledge.The fourth part is the conclusion and countermeasures.Through the analysis and discussion in the previous article,find the problems in the development of the program and propose corresponding solutions to further popularize basketball knowledge and promote the development of sports.Through analysis and research,the problems exposed in the "NBA Front line" program show that there are four major problems in the development of sports TV programs in China.First,it is difficult for basketball TV programs to balance the entertainment and professionalism of the program.In the process of excessively pursuing entertainment effects,the professionalism of basketball knowledge in basketball programs is often overlooked.Second,the lineup of program guests is too fixed.Different program guests often have different views on the interpretation of basketball knowledge.Adjusting the program guests can bring different understandings to different audiences.Third,the program copy editor lacks humanity.The basketball program is not only a program,but also conveys a basketball spirit.For example,broadcast basketball charity games,introduce the foundation established by basketball stars and so on.Fourth,due to political disagreements,the program is banned.You can adjust the content of the program to promote the program.Selecting domestic or European basketball events as the theme of the program is essentially to popularize basketball knowledge and culture.Aiming at the problem,promote the development of basketball programs and sports culture by balancing the programs,adjusting the guests,enhancing the humanistic care of the programs and adjusting the themes of the programs.