Analysis On The Skill Demand Of Rural E-commerce Talents In Our Country And Promotion Strategies

In recent years,the popularity of the Internet has deepened rapidly,and e-commerce has entered the fast track of development as a new driving force for China’s economic and social modernization,and its role in the social economy has become increasingly prominent.In terms of cultivating and increasing labor,as the scale of the e-commerce service industry continues to expand,the scale of employees in the e-commerce platform service industry,support service industry,and derivative service industry has surged.In 2014,there were 26.9 million employees in China’s e-commerce field,and in 2018 it has reached 47 million quickly.This is followed by the rapid expansion of the education and training services of its employees.Based on the existing research at home and abroad,this paper first reviews the basic theoretical content of e-commerce,rural e-commerce,e-commerce talent skills and education and training,and provides rich theoretical guidance for the research of this article.Secondly,combined with the field research on rural e-commerce talents and skills training,the rural e-commerce talents and their skills are classified,and then the rural e-commerce talent skill system is constructed,including business operation skills,business management skills,technical service skills,education and training Skills,theoretical and applied research skills,and comprehensive quality skills.Based on this research and design of the questionnaire on the skill status of rural e-commerce talents in China,the questionnaire is distributed and recovered in various ways.Third,based on the survey on the status quo of skills,skills demand and skills training of rural e-commerce talents,summarize the factors that affect the skill level of rural e-commerce talents Significant influence.Finally,in view of the deficiencies in the education and training of rural e-commerce talents in China,strategies for improving skill levels are proposed from the perspectives of individuals,governments,universities,enterprises,and social institutions.Specifically,it is necessary to enhance the awareness of skill learning of rural e-commerce talents,strengthen the education and training policy support for rural e-commerce talents,improve the e-commerce professional curriculum system and teaching content,vigorously cultivate rural e-commerce talent training service institutions,and build rural The online training service platform for e-commerce talents creates an upgraded version of the training program for rural e-commerce talents,providing a large number of skilled talents for rural revitalization and rural e-commerce development.The research methods in this paper are mainly literature research method,questionnaire survey method,actual interview method and statistical analysis method.From the perspective of rural e-commerce talents’ own skills demand,their skills needs and education and training needs are analyzed.Education and training have a certain practical reference role,and then hope to promote the further development of rural e-commerce and the construction of a beautiful village.