| In 2015,the tenth deepening reform agenda with General Secretary Xi Jinping as the guideline and adopted the "Overall Plan for China’s Football Reform",which includes short-term,medium-term and long-term goals,and formulated the "three steps","Go" strategy,make important instructions for the reform and development of Chinese football.This article uses the literature and text analysis methods to quantify and qualitatively report the "Football" report on the Chinese men’s football national team since the 21st century,and explore the longest-established,circulation and most influential football in China The professional newspaper,"Football",has shaped and influenced the media image of the Chinese men’s football national team.The newspaper published a total of 6,796 news reports on the Chinese men’s football national team from 2000 to 2018.The author has classified and analyzed 6,796 reports by formulating content analysis rules,and used the graphic method to show the "Football" newspaper General framework for coverage of the Chinese Men’s Football Team.Based on the framework theory,this article analyzes the structural framework,reporting discourse framework,winning and losing reporting framework of the"Football" newspaper for the Chinese Men’s Football National Team,and its changing trends and phase differences.Furthermore,it analyzes the characteristics of the framework setting of the "football" China Men’s Football Report from the macro and micro levels.On the one hand,it observes the gender bias in the coverage of the"football" newspaper from the perspective of gender;on the other hand,it explores the real media image of the Chinese football team under the "football" newspaper.Then put forward suggestions to promote the better development of the "Football"newspaper,and put forward some suggestions for the construction of the media image of the Chinese football team.Finally,at the end of the article,I tried to critically explore the unique style of traditional sports media reporting in China,and use this as a cut to reflect on the entire Chinese sports media news reporting framework.The author believes that,under China’s unique social,cultural,institutional,media,and market environments,the "Football" newspaper has played an irreplaceable role in shaping the image of China’s sports power and power;but in shaping the Chinese men’s football The media images of athletes and sports teams are immature and have the following shortcomings:first,the media images before the match,on the field,and under the field(after the loss)are contradictory;second,to meet the market demand,there are male football players Visual tendency;Third,the unconfidence brought by the results back to sports media reports,the "Football"newspaper in a useful way to shape the media image of the men’s "big boy" to find a cover for their failure. |
