The Study Of Sport Presentation Under The Perspective Of The Play Theory Of Mass Communication

The British scholar William Stephenson introduced the Play Theory to the field of communication initially,and from the perspective of intra-personal communication,formed the play theory of communication.The theory takes the subjective feelings of audience as the core,and believes that communication itself is a game,which not only has the actual function of communicating information,but also can bring leisure and happiness to people.Since the Beijing Olympics,the field of sport presentation has gradually become an indispensable part of sport events.Its quality also affects the quality of sport events to a certain extent.The core of its communication system is to spread a kind of atmosphere and a kind of happiness.The core of this kind of communication is completely consistent with the core of the play theory of communication.The thesis takes the sport presentation practice of international table tennis events as research object,and uses field surveys,case studies,and interviews as main research methods.The first part of the thesis is an introduction of the research background and significance.The second part is a literature review.The third part introduces the research objects and research methods.The fourth is the main discussion part,including "sport presentation communication system " and "sport presentation game elements".The fifth part provides more ideas and effective suggestions for the practice of sport presentation to better serve audiences to achieve a better communication effect.