Research On The Management Of Beijing Mass Wushu Training Institutions

Sports industry is a country’s national economy,culture,system,social development to a certain level of products.China’s sports industry started in the 1980 s,under the guidance of national policy,the development momentum is rapid,the market potential is huge.Among them,the sports training industry has the strongest momentum of development.Martial arts training is the same sports training,in the market competition should occupy a certain market share,but the market pioneers are limited by the management level of inefficient brought about by the difficulties.Therefore,it is an important problem to improve the management level of martial arts training enterprises,catch up with the tide of sports industry and promote the national sports inheritance.This paper adopts research methods such as literature method,survey method,field investigation method and mathematical statistics method.Based on the relevant theories of business managements,taking the current market of Beijing Wushu martial arts training as a blueprint,through the analysis of the internal and external environment of the enterprise,the common problems of market operation are found,the practical dilemma faced by the enterprise is explored,and the optimization and resolution of the solution are proposed Countermeasures.The research conclusion is as follows:1.The organizational structure of the Beijing Mass Martial Arts Training Institution is singular,with the coach department assuming all the structure of the organization,and the financial department and the human resources department lack sufficient attention.With the gradual increase in market latecomers and the aggravation of industry complexity,a structured organizational structure can separate planning and execution functions and improve organizational efficiency.2.The homogenization of human resources in Beijing mass martial arts training institutions,with coaches as the main group,multiple roles,and unclear division of labor results in insufficient business capabilities.Employee instability reveals the irrationality of job design.Through school-enterprise cooperation,job matching and incentive methods to improve the human resources environment of enterprises.3.Beijing mass martial arts training institutions are in the development stage,the overall investment capital in the market is not high,the capital recovery is good,and the balance of revenue and expenditure is maintained.Operate with light assets and retain basic fixed assets,but lack brand and cultural output.Due to imperfect software,enterprise information and data cannot be effectively managed,business categories are diverse,and core business operations are hindered.There are many ways of promotion,and it is contempt for word-of-mouth marketing and user management.Therefore,mastering enterprise information data in real time,improving risk awareness,paying attention to user value,and increasing user stickiness.4.The lack of organizational culture of the Beijing Mass Martial Arts Training Institutions,the operators have no clear corporate goals,insufficient understanding of the mission,vision and values,and excessive pursuit of profits makes the members of the organization lack value pursuit.Artifact are the first layer of organizational culture,that is,work systems and rules,which transition to organizational values,that is,corporate goals,and the underlying assumptions that marks organizational culture is the firm cognition of organizational members.5.The population of Beijing’s mass martial arts training institutions is mainly children and adolescents,motivated by physical fitness and self-defense.The actual purchaser is the parent,using the introduction and field visit as the acquisition channel,distance and word-of-mouth as the purchasing factor,and the coach’s departure as the influencing purchasing factor,and value Wu Dewu etiquette and organizational culture.6.The external environment of the market for mass martial arts training institutions in Beijing is good,and the policy environment needs to be gradually implemented,and the corresponding regulatory authorities need to take charge of the market.The opening of the second child in the social environment has led to an increase in the number of newborns and an aging society,and the potential user groups need to be transformed.The emergence of the Internet + and APP technologies in the scientific and technological environment has contributed to the ecological management of enterprises.