Study On E-books Lending Machine Of Usage Behavior Of College Students

In recent years,along with the rapid development of the information industry,the development of the Internet,3G/4G technology and the extensive application of intelligent mobile terminal devices,electronic publications rapidly increase,e-book reading unknowingly integrated into people’s lives.Many domestic university libraries began to introduce e-book reader to help college students more convenient for e-book download and reading services,which not only enhance the library e-book resource utilization,but also to improve the service level of university libraries and Work efficiency.However,the survey found that college students on the use of electronic books borrowing machine is low,and related research less.Readers’ acceptance and behavioral tendencies reflect whether the use of science and technology is successful and whether its value is reflected.So there are many problems are worth to explore and analyze,such as:college students love to use e-book reader;affect the use of college students with or not using e-book reader factors;e-books borrowed in the acceptance of college students Degrees and so on.Therefore,it is necessary for readers to accept and use behavior of the tendency to analyze,so as to the development of e-books borrowers put forward relevant countermeasures and suggestions.This paper first summarizes the research status of the electronic books borrowing machine,on the basis of this,draws lessons from the TAM model,studies the secondary index of the variable(perceptual usefulness,perceived ease of use,self-efficacy,social influence,relevance)As the influencing factors,and constructs the research model of the acceptance and use behavior of the students.Then,taking Fuzhou university,Fujian normal university,University Of Agriculture and Forestry In Fujian,Medical university of Fujian,Colleges Of Traditional Chinese Medicine Of Fujian,Fujian University of Technology,Minjiang college,Jiangxia college universities students,with the method of questionnaire survey,the domestic university students’ use of the e-book lending behavior and willingness to actual investigation,and obtain the 211 valid questionnaires.Using the statistical software SPSS21.0 to analyze the basic information of the college students with experience and the situation of using the library borrowing machine,and then use the PLS(Partial Least Squares)technique in structural equation model to verify the theoretical model And research hypotheses.The results of data analysis show that the different types of academic and educational backgrounds affect the use of e-books borrowers.The perceived usefulness,perceived ease of use,self-efficacy,social impact and relevance of the use of e-The use of intent and the use of behavior.The study not only has a theoretical level on the acceptance of electronic borrowing machine of domestic university students,but also provides suggestions for the development of the students in the university,and provides the basis for the future research.