Research On Short Videos Use Behavior For Middle-aged And Elderly Netizens

With the development and popularization of Internet technology,"Internet+" has entered all aspects of people’s lives.The rapid iterative digital life makes middle-aged people struggling to catch up step by step,leaving the elderly at the edge of digital life.The integration of the digital life of middle-aged and elderly people has become the key to the healthy development of society.At the same time,the phenomenon of middle-aged and elderly people indulging in short videos has caused widespread concern.The phenomenon of middle-aged and elderly people indulging in short videos provides a new field of exploration for the development of the "demographic dividend" of the silver-haired group.At the same time,it also brings inevitable problems in the use of technology for the middle-aged and elderly Internet users.5G empowers video,and there is a lot to be done in the short video field in the future.Nowadays,short video is closely integrated with other industries,and other industries will better serve people’s daily life through the characteristics of short video visualization,fast dissemination,and easy production.This article is divided into five chapters.The first chapter mainly includes the research background and significance,literature review,related core concept elaboration,research methods,which provide a theoretical basis for the following chapters.The second chapter combs the Internet life profile of middle-aged and elderly netizens through text analysis,and finds the correlation between middle-aged and elderly groups and short videos.Short videos can build a space for middle-aged and elderly groups to "coexist" across generations,The platform of professional performance and the replacement of "hidden capital" through personal ability,through the following empirical research to further verify the correlation between middle-aged and elderly groups.The third chapter is mainly through questionnaire surveys and in-depth interviews to obtain the use of short videos of middle-aged and elderly netizens,the motivation behind the use behavior,and short videos have a certain impact on the lives of middle-aged and elderly netizens.The fourth chapter compares the use of short videos between middle-aged and adolescents,there are missing factors and deviations in risk perception in children’s digital backfeeding of their parents.By bridging the digital divide between generations,it helps middle-aged and elderly people to better adapt to digital life.Finally,the author discusses the positive effects of the use of short videos and the exposed issues of the middle-aged and elderly netizens,and puts forward corresponding suggestions.