| Chinese lawyer system has been restored and developed for more than 30 years.Since the Eighteenth National Congress of the Communist Party of China,especially the Third and Fourth Plenary Sessions of the Eighteenth Central Committee,Chinese lawyers have undergone deep reforms,revised the new " Law of the People’s Republic of China on Lawyers ".With the legal counsel system,public lawyer and corporate lawyer system,lawyers have gradually participated in the decision-making of government agencies and companies,and the importance of lawyers has been reflected.It is also the formation of the political environment for the development of the lawyer industry that the number and quality of practitioners in the lawyer industry have been greatly improved.At the same time,with the explosive growth trend of the number of law firms,competition in the legal market has gradually intensified.How law firms should develop sustainably under the tide of this era is what every law firm needs Fully considered issues.There are many problems in the development of the lawyer industry.The most important one is the marketing strategy of the law firm to expand its business.This article takes Jilin Gongcheng Law Firm as the research object.The Jilin Gongcheng Law Firm,established in 2003,has been deeply involved in the legal service market of Jilin Province for nearly 20 years and has become one of the best law firms in Northeast China.From the initial barbaric growth to the current large-scale and integrated development,Jilin Gongcheng Law Firm has a relatively advanced law firm management system and a complete marketing system,but it also has its own limitations in marketing.There are many shortcomings.Therefore,this article will discuss the marketing work of Gongcheng to improve and perfect the marketing work of Jilin Gongcheng Law Firm.At the same time,Gongcheng,as a member of the legal community,will serve as a regional law firm similar to Gongcheng’s positioning.Firms or small and medium-sized law firms are looking for a marketing method suitable for domestic localized law firms,so that the lawyer industry can develop more benignly.This article first analyzes the research background and research significance of this article,expounds the research methods used in this article and the content to be studied;secondly,it discusses the current marketing situation of Jilin Gongcheng Law Firm and finds out what it has achieved through its own development.Unique legal service marketing road,and pointed out the problems that still exist in its marketing methods;once again analyze the marketing environment of Jilin Gongcheng Law Firm,and analyze the Jilin Gongcheng Law Firm through macro and micro marketing environment analysis methods The marketing environment,the external competitors faced and the internal development mechanism.The SWOT analysis method is used to explore the advantages,disadvantages,opportunities and threats of Jilin Gongcheng Law Firm.In the SWOT analysis method,the SO strategy is selected to seize the opportunity and use the existing advantages to dig deeper in the advantages and grasp more Many opportunities and resources;in the last part,this article will use the STP analysis method to find the market positioning of Jilin Gongcheng Law Firm and the segmented legal service market areas that should be selected.After determining the market positioning and the legal service market,After the litigation,the most classic 4Ps marketing mix strategy was used to improve the marketing strategy and corresponding guarantee work of Jilin Gongcheng Law Firm,and lay the foundation for future vigorous development. |
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