Analysis Of Internet Celebrity Chongqing City And City Image Dissemination

In the era of intelligent media,the communication platforms exemplified by new media such as Douyin,Kuaishou,etc.have become important conduits of a city’s identity,through which its unique images and cultural connotations have been presented.And the more the principal role of users is highlighted,the bigger space and possibility is ensured for cities to become popular.Cities including Xi’an,Chongqing,Chengdu,etc.have gone viral on the Internet.On the other hand,some problems have emerged when they are becoming or have become famous,which require introspection and solutions of the media,local governments,and companies.Chongqing,as one of the newly emerged Internet-famous cities,has become the flavor of various social media platforms and presented its unique view and culture to the world.It has been a hit on Douyin since March 2018.Information of attractions such as Liziba CRT Station,Hongyadong,Yangtze River Cableway,and the city’s river and night view were all over major online platforms.Chongqing is getting more and more attention from young people for its magic and unique urban views,which attracted people to visit those sites and also brought huge economic benefits to the city.The city did not gain popularity by chance.It went viral as a result of its unique natural environment,urban view caused by the landscape,and the promotion by new media.The paper starts with the introduction,which sets forth the background,aims,significance,content,and method of the research.By defining the meaning of Internet celebrity and generalizing current studies and relevant theories,it summarized and elaborated the author’s view based on former theories.Secondly,the paper analyzed the reason why Internet-famous cities have emerged.It explored city images and the development of the Internet and pointed out that the unique images,promoted by new media,have led to Internet-famous cities.This paper,through a case study on “internet celebrity ” hot tourist spots in Chongqing and analysis on city marketing strategies,indicates that the city marketing strategy has been changed from one-way communication to two-way communication,from fixed search to push notifications;It also analyses problems faced with as Chongqing becomes a hot tourist city under web celebrity phenomenon,such as lacking in depth of tourist publicity materials,excessive entertainment,large influx of people and insufficient integration of urban tourism resources.As so,this article gives some suggestions to help to promote city image for Chongqing,as well as sustain a healthy development of tourism in that area.Those tips also provide references for other cities.