The Cultivation Of Youth Values From The Perspective Of Digital Communication

Due to the development of the market economy,the ideas of equality and win-win have gradually become the universally accepted concepts and values consciously fulfilled by modern Chinese youth.At the same time,with the development of Internet technology and the continuous change of communication media,the penetration of Western values has become stronger and stronger.The speed of dissemination is faster than before,the amount of human information has been expanded as never before,and the identification of young people with core values is weakening to some extent.Faced with increasingly complex youth values,youth values are constantly being impacted by the information received.Nowadays,digital communication is not only a kind of communication activity,but also a kind of education method.This article combines relevant theories and professional terminology of journalism to study the digital dissemination of youth values,using literature research methods,comprehensive analysis methods,questionnaire surveys,and interdisciplinary research methods to analyze the current situation and problems of youth value dissemination,and explore the mainstream The paradigm for nurturing values among youth groups.First of all,the author clarifies why digital communication is chosen as the medium to guide values,expounds a series of concepts such as youth values,traditional communication,and digital communication,and at the same time constructs a theoretical construction of youth values communication methods.How does the digital communication system affect youth values? How to adjust the way and connotation of youth value construction from the perspective of digital communication? Through the questionnaire study,we discussed the above-mentioned series of questions and reached conclusions.Based on the cultivation of youth values as a special communication activity,the author expounds the changing characteristics of youth values in the new era.Secondly,the author analyzes the positive and negative effects of digital communication on youth values,and lists the reasons for the negative effects,such as insufficient network monitoring mechanisms,media market capital for profit,penetration of bad foreign media values,and youth recognition.Know the dimensional deviation.Thirdly,based on the results of data investigation and research,the author is looking for a new perspective on the cultivation of youth values from the perspective of digital communication according to the causes of negative influence.Finally,combined with the theory of communication,proposed strategies for cultivating youth values in the new era from the perspectives of government,media,and society,such as using role models,improving media literacy,and creating an environment for mainstream values,in order to help optimize the effectiveness of youth values communication.This article introduces relevant theories of communication science to provide a new research perspective for examining the existing problems of the cultivation of youth values and innovative methods of value cultivation,and enhance the pertinence and effectiveness of the research on the cultivation of youth values.