Research On The Dilemma And Countermeasures Of The New Generation Migrant Workers Returning To Hometown Under The Strategy Of Rural Revitalization

For a long time,China’s rural development has lagged far behind cities,and the "three rural" issues have been highly valued.The report of the 19 th National Congress of the Communist Party of China puts forward the strategy of revitalizing the countryside,which is an important measure to promote the integration of urban and rural areas,and also a powerful guarantee for the realization of a well-off society in an all-round way.The development of rural construction is inseparable from the necessary human resources.The new generation of migrant workers has become the main force of migrant workers and is the backbone of rural revitalization.The return of the new generation of migrant workers to start their own businesses not only helps to promote the coordinated development of urban and rural economy,but also promotes the employment of surplus rural labor.In recent years,various local governments have adopted various forms to promote the practice and innovation of the new generation of migrant workers returning home to start their own businesses and have achieved certain results.However,the new generation of migrant workers who choose to return to their hometowns to start a business is still a small group,and has not developed into a large-scale practice.This article uses the new generation of migrant workers to return to their hometowns as a starting point,and uses the new generation of migrant workers in Yicheng city of Xiangyang as an empirical research to analyze the current situation,motivations and difficulties of the new generation of migrant workers to return to their hometowns,and combines the success of different regions.The case summarizes its experience and puts forward reasonable countermeasures and suggestions.This article discusses from seven parts:Part Ⅰ: Introduction.It mainly discusses the research background and significance,research status at home and abroad,research content and methods,innovations and deficiencies,etc.,and clarifies the problem orientation and research value of the paper.Part Ⅱ: Definition of concepts and theoretical basis.This section mainly explains and explains the core concepts such as migrant workers,new-generation migrant workers,migrant workers returning home to start a business,and rural revitalization strategies.Public service theory,etc.,provides theoretical support for research.Part Ⅲ: Coupling relationship between rural rejuvenation strategy and the new generation of migrant workers returning home to start a business.Explain the era significance of implementing the rural revitalization strategy,and further explore the coupling relationship between the rural revitalization strategy and the new generation of migrant workers returning home to start a business.Part Ⅳ: The status quo of the new generation of migrant workers returning to their hometown under the strategy of rural revitalization.Based on entrepreneurial scale,entrepreneurial model,and entrepreneurial trend,the current situation of the new generation of migrant workers in China returning to their hometown is explained,and internal and external factors are analyzed to analyze the factors affecting the new generation of migrant workers to return to their hometowns.The plight of the new generation of migrant workers returning home to start their own businesses.Part Ⅴ: A Case Study of the New Generation of Migrant Workers in Yicheng city of Xiangyang Returning Home to Start a Business.This part is based on a field visit survey of the new-generation migrant workers in Yicheng city,to study their unique service platform for returning entrepreneurs,the current status of the new-generation migrant workers ’entrepreneurship,and to analyze the effectiveness of their new-generation migrant workers’ entrepreneurship in returning home.Discuss existing problems and ways to improve.Part Ⅵ: Introduce the practical cases of the new generation of migrant workers returning home to start a business in different regions of China.Representative cases include the“origin of Chinese migrant worker policy” in Huichuan District,Guizhou Province,and the demonstration of “e-commerce cooperation” in Shuyang County,Jiangsu Province.Part Ⅶ: The countermeasures for the new generation of migrant workers to return to their hometown under the strategy of rural revitalization.This part of the discussion corresponds to the dilemma of the new generation of migrant workers returning home to start a business in the fourth part of the article,from optimizing the entrepreneurial environment of the new generation of migrant workers,improving the entrepreneurial quality of the new generation of migrant workers,improving government functions,improving service methods,and improving rural public affairs.The four aspects of the entrepreneurial service system propose corresponding countermeasures.