Research On Tiktok Short Video And The Taiyuan City Image Communication

With the rapid development of urbanization in China,the competition between cities is no longer limited to the competition of hard power such as economic level,industrial development and infrastructure construction,but also includes the competition of soft power such as urban cultural connotation and spiritual temperament.Therefore,in order to be more competitive,the city must pay attention to the important role of city image and actively spread good city image.Tiktok city has been developing rapidly in recent years.With the development of new media,the city image has entered the era of mobile short video.Especially the short video platform represented by the jitter has been developing rapidly,and has become a new window for the city’s image transmission.City City city has become a tiktok city in recent years,with the impetus of shaking,Xi’an,Changsha,Chongqing and Nanjing have brought positive influence on the development of the city itself.Meanwhile,city city tiktok has seen the development opportunities of short video to promote urban construction,and began to use the jitter to spread the city image.Taiyuan,the capital city of Shanxi Province,has a history of more than 2500 years.It is a famous historical and cultural city in China.Its profound historical heritage needs to be explored.Xi Jinping pointed out that in the past year,when inspecting Taiyuan,we must uphold the "mountain","water control","rule of the city" and "promote the city" to reproduce the magnificent scenery of "splendid Taiyuan city".So the emergence of the trembling undoubtedly brings new opportunities for the development of Taiyuan’s image.Tiktok city and Taiyuan Academy of Social Sciences,etc.,are mainly studied by the methods of literature analysis,content analysis and questionnaire survey.The research on the transmission of Taiyuan’s urban image in the flare is conducted in depth.City City video tiktok city is analyzed by analyzing the short video of Taiyuan city’s image.The symbol carrier of Taiyuan’s urban image in the shaking platform is explored,including dialect symbols,landscape symbols,diet symbols,character symbols and musical symbols.The characteristics of de centralization,scene,life and ritualization in the short video communication of Taiyuan’s tiktok are discovered.Tiktok city city tiktok is the main city of Taiyuan.The short video is used to analyze the propagation effect and investigate the current situation of the short video of the urban image of Taiyuan.We find that the audience’s feedback in the sound transmission is not ideal,and the communication effect needs to be improved.There are some major problems such as the lack of localization of the city’s positioning,the homogenization,the unilateralism and the negative tendency of the content,and the poor communication effectiveness.In this paper,we should take the initiative to solve the problems from the perspective of the new media,such as the integration of the content of Taiyuan and the characteristics of the city’s Cultural Festival We should set up appropriate rewards to guide users’ creation,and make good use of clever thinking to guide deep interaction.