Food Safety Risk Perception: Government Supervision And Government Trust

In recent years,people pay more attention to the food safety in China.Frequent food safety accidents enhance people’s level of food risk perception,which not only damages the health and property of residents,but also causes serious adverse effects on government trust and social stability.Risk perception has constructive characteristics.People’s cognition of food safety risk based on subjective psychological factors often deviates from the actual risk level.Firstly,based on Slovic’s risk perception theory,this paper constructs a hierarchical linear regression model.Based on the three dimensions of risk controllability,familiarity and exposure,the background level explanatory variable selects three indicators: local economic capacity,number of local normative documents and annual sampling times of food,while the individual level explanatory variable selects gender,age,education,marriage,childbearing and household registration Demographic variables,analyzed the impact of these factors on Residents’ food risk perception.This study found that women,young,highly educated respondents,and married urban residents had higher food safety risk perception.The number of annual food sampling by local regulatory authorities has a negative effect on the level of food safety risk perception of the public.The more the number of sampling,the more familiar the residents are with food safety information,the lower the level of food safety risk perception.At the same time,the gender based regulatory factors will have a smaller impact on food risk perception.The number of local normative documents has a negative effect on the age group,while the provincial GDP index has a significant positive regulatory effect on the age factor.Food sampling and other government regulatory measures have a significant impact on Residents’ food safety risk perception.At the same time,the residents’ high level of food risk perception will have serious consequences,eroding people’s trust in the government.Therefore,on the basis of multi-dimensional analysis of government trust,this paper further constructs a logistic regression model,taking food safety risk perception as the explanatory variable,including economic growth,anti-corruption,social trust,political participation and demographic variables as the control variables,and analyzes its impact on the ability,goodwill and integrity of public government trust.It is found that respondents with low food risk perception,high political participation and high evaluation of economic growth and anti-corruption show a higher level of trust in government competence,goodwill and honesty.Social trust has a spillover effect,which has a significant impact on the government’s ability and good faith,but not on the government’s integrity,which shows that there are differences in different dimensions of public trust in the government.Those with higher education have lower trust in the government’s ability,higher trust in the government’s goodwill,and less influence on the judgment of the government’s integrity.Based on the above research results,this paper puts forward corresponding policy recommendations.The innovation of this paper is that,from the perspective of specific policy economic environment and individual characteristics,through the establishment of a double-layer linear regression model,it focuses on the impact of individual level factors and environmental level factors on the level of public food safety risk perception,and on this basis,it provides more practical regulatory suggestions.In the study of the impact of food risk perception on government trust,the government trust is divided into capacity,goodwill and integrity,which reflects the impact on different levels of government trust,thus complementing the existing literature research perspective.