Research On Digital Marketing Strategy Of G Law Firm Under The Background Of The New Crown Epidemic

In 2020,with the outbreak of the new crown epidemic,the economies of China and other countries in the world have suffered a major blow,and people’s lives and work have shifted from offline to online.Due to its limited traditional marketing model,G Law Firm mainly relied on acquaintances to introduce case sources and personal word of mouth for marketing.It did not carry out digital marketing.During the epidemic,it suffered a major adverse impact,and its business and revenue fell sharply.Therefore,under the background of the new crown epidemic,studying how G law firm survives and develops,especially the development of digital marketing,has become an urgent problem that the law firm needs to solve and face.This article takes G Law Firm’s digital marketing strategy under the background of the new crown epidemic as the research object.First,This article discuss the marketing status of G Law Firm,the impact of the new crown epidemic,and the necessity of digital marketing;then based on the PEST analysis method and Porter’s Five Forces model,the external macro environment and industry competition of G Law Firm were discussed.Analyze the marketing environment;then use STP theory to position the digital marketing of G Law Firm in the context of the epidemic,and point out that G Law Firm can adopt official website marketing,social media marketing,search engine marketing,APP marketing,short video marketing and Six digital marketing methods such as online lecture marketing;further,it is proposed that G Law Firm needs to adopt scientific and reasonable safeguards when carrying out digital marketing,guaranteeing from the five aspects of personnel,capital,service quality and complaint handling,to ensure that the digital marketing strategy can be implemented implement.Finally,the author believes that only by changing traditional marketing methods and carrying out digital marketing during the epidemic,G Law Firm can solve the difficulties and challenges that G Law Firm faces under the influence of the new crown epidemic,and then seize the opportunity to survive and develop.Therefore,It has certain guiding and reference significance in theory and practice.