Research On The Internet Marketing Strategy Of Company Y’s Smart Endowment Products

Chinese government has responded actively to the challenge of an aging population.Let our elderly " live long,live well,get less sick and grow old ".In recent years,with the application of emerging technologies like Internet of Things,5G,Artificial Intelligence,VR,AR,it has injected new vitality into the pension industry.Smart pension products have played a positive role in helping to solve the aging problem.Based on the Shanghai,which has a more prominent aging problem.At the beginning of its establishment,Y Company undertook the construction of government community smart pension platform and products through its own technology and relationship marketing,successfully started its business and was based on its heel and gained a good reputation in the industry.Y Company’s customers are mainly pension service institutions and government departments.The successful experience in Shanghai can be applied throughout the country.Therefore,especially online marketing channels,which is an action that must be implemented in the future.The paper analyzes the development prospect of the smart pension industry in China,Use of SWOT theory to indicate Y Company’s strategy.Using Ansov matrix to analyze Y company’s market and product strategy,and then compares the content marketing strategy with excellent smart pension companies,to point out the problems and deficiencies of Y company in B2 B network marketing:The content displayed on the site cannot reflect that Y is a professional intelligent pension manufacturer,The amount of corporate information available by websites to viewers is too fragmented,Mix Y’s former Internet of Things business with the smart pension business,Keep people scratching the heads,It is not clear what kind of company Y Company is;The enterprise official account has a special person responsible for editing and maintenance,But the information posted is very weak,Content quality needs to be improved,Unable not attract customers to pay attention to the content.Therefore,First of all,the network marketing market should locate in small and medium-sized geracomium in the Yangtze River Delta expanding product marketing channels,based on the Internet’s latest user behavior consumption model（SICAS）to build the pension brand,combined with the characteristics of B2 B marketing,we have proposed that SEO,content marketing,We Chat marketing and KOL marketing methods to strengthen the strength of network marketing,to obtain new customers.