Research On China’s New Media Dipliomacy Towards The United States

With the rise of network socialization,public and global civil society,as well as the development of scientific and technological media,diplomatic boundaries among countries are integrated,and the influence of cyberspace on diplomatic activities is gradually deepening.The new media industry combined with the traditional media cyberspace has become the primary choice for countries to participate in global activities.On the one hand,the rise of new media diplomacy plays a guiding role in the construction of network information security and prevention mode.On the other hand,making full use of the characteristics of new media diplomacy is an important means to realize fast and good dissemination of values,safeguard their own interests and build a harmonious environment of public opinion.The development of China’s new media diplomacy has gone through a process of continuous improvement in concept,improvement in mechanism and enrichment in practice.However,it has become an urgent political risk for China that the United States uses the advantages of network technology to carry out diplomatic suppression against China.Therefore,new media diplomacy for the American government and the public is in an important position.At present,Sino-US relations are tense.The US uses new media platforms to export a large number of positive information to the Chinese public in order to gain their goodwill,and takes advantage of the opinion-oriented function of new media to enter into the diplomatic process with China.In the face of the new diplomatic mode of the United States,this paper mainly analyzes and studies China’s new media diplomacy to the United States since the new century,and discusses the core issue that China’s new media diplomacy to the United States has achieved results and faced problems and challenges in Sino-American relations.In the current era of new media,China is improving its internal new media diplomacy system and communication mechanism and looking forward to China’s effective new media diplomacy toward the United States.Based on China’s point of view,from the start of the new media diplomacy,combing new media and foreign diplomatic relations,new media operation mechanism as well as the generation and development of China’s new media diplomacy,through internal new media diplomacy system from China,the United States to China’s new media diplomatic obstacles and public perception of China and the United States three point of view,analyses the challenges faced by Chinese new media diplomacy.Combined with the development of China’s new media diplomacy,in view of the problems,China’s new media diplomacy system and communication power,the new media diplomacy strategy of combining offense and defense with the United States and the correct guidance to the Chinese and American public,to explore China’s effective implementation of new media diplomacy to the United States and even in the world from three aspects.The research of this paper is helpful for China to make rational use of new media tools to carry out positive responses,so that China can better use new media to guide the public of China and the United States,and restore the truth of China to the American public,so as to establish a good national image.In addition,the study of new media diplomacy needs to be continuously strengthened.It is necessary to consciously promote and enhance the media discourse power of new media diplomacy to the United States,to show the real China to the world,to conduct effective communication and diplomacy through new media,to create a good international public opinion environment,and to realize the comprehensive and real rise of China.