Research On The Problems And Countermeasures Of Innovating Public Security Communication In The New Media Era

In recent years,as represented by Internet technique,the rapid development of new media technology,network has become an indispensable part in people work and life.New media represented by Internet media,with the rise of new media in the communication activity occupies more and more important position,brought opportunities and challenges for public security communication.In the rapid development of economy and society at the same time,formed a more diversified social benefit main body,the different spiritual needs,values,cultural viewpoint,thus caused the complicated social contradictions.The public security organ with the maintenance of social security legal duties,the public to perform management duties of the public security administrative behavior evaluation vary from person to person,channel is more unblocked multiple social supervision by public opinion,the public security communication work,promote the content of the motivation and supervision by public opinion more and more attention and importance to reply.At the same time,the negative network police-related public opinion,police information leakage,and distorted police reports taken out of context by the media are all rapidly out of control and ferment through the new media channels represented by the Internet and smart phones,which intensifies the contradiction between the public security organs,the public and the media,causing a vicious circle,seriously blackening the image of the people’s public security and impinging on the credibility of the government.New public security communication work launched a challenge to traditional media,the weakness of the impact of the public security communication position quickly,showing communication work in public security organ,talent,technology,institutional was in trouble.Therefore,facing the coming of the new media era,the public security organs should analyze the existing difficulties,innovate the publicity methods,be good at using the new media to carry out the public security business publicity,break the bad habit of relying too much on the traditional publicity media in the past,pay attention to the important influence of new media in the public security communication,and correctly analyze the communication rules of new media.To master new media technology,especially the official website,weibo of police,police We Chat,short of police video account fo new media applications such as the social public,optimizing propaganda,serious public security communication internal and external communication rules and discipline,establish effective negative stakeholders network early warning disposal mechanism.Thus,under the background of the new media era of innovation public security propaganda work problems and strategy research is of great significance.Guided by theories related to service-oriented government and communication,and combined with the author’s actual work experience,this paper first clarifies the basic connotations of new media,new media era and public security communication,laying a foundation for the analysis of the current situation of public security communication in the new media era.Based on the actual work experience,this paper elaborates the opportunities and challenges brought by the development of new media to public security communication,thus summarizing the difficulties faced by public security communication in the new media era.Starting from the actual work experience and from internal reasons to external reasons of the public security,the author explains vertically that the internal communication mechanism and ideas of the public security are not in place.On the premise of the horizontal explanation that the public security organs lack sensitivity and ability when dealing with police-related public opinion,the author innovatively proposes that the leakage of police secrets inside and outside the public security occurs frequently through new media channels.The author deeply analyzes the reasons why the new media era hinders public security communication and innovation,and finally puts forward the "new pattern" of public security communication that is criss-crossed from inside to outside.First "talent is the first productive force" to perfect its talent pool,this is the innovation of the public security communication work of "the mind",followed by the public security within the upper and lower linkage to establish new pattern of public security communication,and strict management system of examination and approval,at the same time horizontal optimization model of the public security forces the communication and carrying forward the positive energy.Finally is the guarantee of public security communication,in the face of negative for public opinion,to establish public opinion and effective early warning monitoring coping mechanism.