The Discourse Study Of Government Short Videos

With the development of mobile Internet and the age of 5G communication,short video has become an important representative of the new media era and one of the crucial channels for the public to obtain information.At the same time,the government short video also arises at the historic moment.The emergence of government short video expands new channels and develops forms for government information dissemination,as well as becoming an important direction for researches on current government new media.The government short video reforms the original government information,breaks the communication mode of graph-text dual structure,provides more diversified mode selection,and gradually presents the organic combination mode of text,image,sound and other symbol resources.Nonverbal modal systems such as image,audio(video)and color are playing a more and more important role in the short video expression of government affairs.Meanwhile,the content analysis and text analysis of government short video are slightly insufficient.Therefore,the current government short video’s research needs to use discourse analysis and multiple-modal perspective to examine the relevant discourse.It is particularly important to study the use and coordination of different modes and the overall ideographic aiming at its discourse form.Based on this,in this paper,the government short videos platform-"China government website",launched on May 20,2020 and led by the State Council,is taken as the research object,choosing 231 short videos released from May 20,2020 to November 20,2020 TikTok(account:zgzfw)to build the corpus.Based on Fairclough’s critical discourse analysis,this paper studies the discourse of government short videos from the perspective of text analysis,discourse practice and social practice.First,it describes the government short videos’ text layer from two aspects:content and discourse presentation;then focuses on the production level of discourse practice,analyzes the discourse production practice of government short videos from three angles:discourse context,discourse rhetoric and semantic production;finally,it settles on the social practice of short government video,and uses"Communication,Guidance,Influence and Credibility" stated by chairman Xi Jinping as judgement criteria.This paper evaluates the current situation of the discourse of government short videos,and points out the problems that need to be improved in the future and development orientations.The discourse research of government short videos enriches the current academic research on the discourse of government new media and short video,deeply analyzes the multimodal discourse status and discourse production of government short videos,and critically examines its social practice,which has certain theoretical and academic significance.At the same time,it also helps to promote the discourse optimization of government short videos,and provides some suggestions for promoting the healthy and orderly development of government new media,which has a considerable degree of practical significance.