| In current China,internet has experienced great rapid development,and in this context,as one o the most popular social contact and information spreading platform,Weibo has provided more wide situations for the spreading of hot events and the development of public opinions.Within the complicated internet environment,hot public events happen constantly,and as the view window of observing the social progress situation and people’s emotion,Weibo plays an significant role in the research about the processes of public opinions’ production,dissemination,and discussion.These researches also approached magnificent practical significance in the management of internet and related opinion leaders.Based on the study of past researches,this study will adopt the methodology which combines quantitative and qualitative methods together.During the study,case analysis,content analysis,data analysis and literature analysis are applied to analyse and proof he Sina Weibo opinion leaders affection on the public opinion evolution mechanism and detailed impacting results.This study is segmented into five parts.Parts 1 is the introduction this part explains the research significance,research direction,and research methods through the investigation and summary of formal studies.Based on the study of previous information,parts 2 is the research of the opinion leaders on Weibo,including the classification and characteristic of them,which lays the foundation of following study.,part 3 is based on the relevant theories in the previous text.Taking the hot public opinion event of "Wanzhou bus falling into the river" as an example,it first sorts out the public opinion profile of the event and the development process of public opinion.Discuss the public opinion influence played by different types of Weibo opinion leaders in this incident.Part 4 uses the combination of qualitative research and quantitative research,through combing the public opinion incident of "Wanzhou bus falls to the river" and combining with the influence mechanism of various Weibo opinion leaders in different periods to obtain and analyze Weibo.Opinion leaders in the evolution of public opinion "information release and dissemination,accelerate topic fermentation","focus on topic concerns,public opinion cognition guidance" and "attitude and opinion transmission,guide public discussion","emotional infection,guide psychological positive response" The important role played.This part is the core part of this article,and the influence mechanism is the core content of this part.Part 5 elaborated the influence of Weibo opinion leaders in public opinion communication,and discussed from two aspects of positive influence and negative influence.Among them,the positive influence believes that Weibo opinion leaders have played a role in guiding the direction of public opinion,preventing the "silent spiral" and playing the role of agenda setting.There is also a lack of a sense of social responsibility,and it is easy to mislead public opinion;the perception of news value is distorted,"entertainment supreme";the concept is stubborn,and its quality is low,and it is easy to be emotional.Part 6combines the research content to discuss the strategic issues of Weibo opinion leaders exerting positive public opinion influence.Part 7 is based on the conclusions in the previous text,and analyzes the opinions of Weibo based on the specific examples of the events. |
