Xi Jinping Thought On Socialism With Chinese Characteristics In The New Era On Microblog Communication

The Thought on socialism with Chinese Characteristics for a New Era represents the latest achievement in adapting Marxism to the Chinese context.It is the important guiding ideology of our country in the new period.At the same time,with the continuous development of Internet technology,the network has become an important medium for the dissemination of social information.The emerging new media platforms have not only been endowed with economic attributes,but also have distinct political attributes.At the same time,With its real-time,interactive,autonomy and low barriers to entry,Sina Weibo has developed into the third largest online social platform in China with a large amount of user behavior data.However,in the field of ideological and political education,due to the limitations of research methods,the empirical value of Weibo has not been fully utilized.Nowadays,various values have been confronted in Weibo,which has profoundly affected people’s value choice and value pursuit.How to make better use of Weibo’s big data resources and promote Xi Jinping’s new era of socialism with Chinese characteristics on Weibo platform.Achieving better communication effects with Weibo users has become a new reflection in this research.To this end,this paper has carried out research from the following aspects:First,according to the theoretical guiding position of Xi Jinping’s new era of socialism with Chinese characteristics in China,and the purpose of this paper,the theoretical basis of this paper is determined as the theory of party ideology communication and the theory of use and satisfaction.Focusing on the dissemination of ideology 、the influence of big data on ideological and political education and the main research method of this paper-LDA model.Through the review and combing of domestic and foreign literatures,,and it is found that compared with foreign countries,there are few interdisciplinary research methods in the existing research results of ideological communication in China,and there is a clear tendency to attach importance to the theory of contempt.The empirical research methods are very scarce and have been weak in the application of big data.At the same time,the LDA topic model based on mathematical algorithms has been widely used in other disciplines.Therefore,the main research direction of this paper is determined: the use of LDA model to mine data resources in Weibo.providing theoretical guidance for strengthen the communication effect of Xi Jinping’s socialism with Chinese characteristics in Weibo.Second,the empirical research is mainly divided into the following steps: 1.Combine the two main active subjects in the communication-the communicator and the communication audience,and determine the two research dimensions of this article as the degree of publicity and attention.2.Explain the basic concepts and generation principles of the LDA model.3.According to the research theme of "Xi Jinping’s New Era of Socialismwith Chinese Characteristics",comprehensively consider the research dimension to determine the data sample.4.Crawl and preprocess the sample data.5.Use the LDA theme model to divide the microblogging theme and calculate the attention and propaganda of each Weibo theme.6.Compare the attention and propaganda of each topic,and draw the theme of high communication effect,and analyze the advantages and problems of Xi Jinping’s socialism with Chinese characteristics in the new era.Combined with the advantages and problems in Weibo communication summarized above,the optimization strategies are proposed from the five perspectives of communication content,content form,communication subject,communication audience and communication channels.It mainly includes: further strengthening the propaganda team,transforming the focus of communication,innovating the content presentation form,enhancing the topic participation of microblog users,and broadening the communication channels.