Research On The Soft Communication Of Xi Jinping Thought Of Socialism With Chinese Characteristics In The New Era In Dong Area

Following the 19 th national congress of the communist party of China(CPC),the whole country is experiencing an upsurge in the study and implementation of Xi Jinping thought on socialism with Chinese characteristics for a new era.This is also the case in ethnic minority areas.It has become an urgent issue to promote the communication in ethnic minority areas,and ideological communication and soft construction can be carried out with the help of characteristic ethnic culture.Dong minority is a southern minority with a strong ethnic culture,which has a good soft communication environment and conditions.The soft communication of Xi Jinping thought on socialism with Chinese characteristics for a new era in Dong region is to carry out "invisible propaganda" by means of interaction and penetration with dong cultural carrier and all kinds of new network media.This research takes Sanjiang Dong autonomous county of Guangxi as a typical investigation object to explore the soft communication status and strategies of Xi Jinping thought on socialism with Chinese characteristics for a new era in the Dong region..The paper is divided into four parts.Chapter one: This part mainly introduces the research background,research significance,research status at home and abroad,research comments,research ideas,research methods and innovations.Chapter two: It mainly analyzes the soft communication,Xi Jinping thought of socialism with Chinese characteristics in the new era of the related concepts and important significance.Related concepts include Sanjiang dong area,dong culture,Xi Jinping,a new era of socialism with Chinese characteristics definition and the spread of the thought,the soft forms,and analysis of Xi Jinping new era of socialism with Chinese characteristics the spread of the soft logic relationship,define Xi the spread of the new era of socialism with Chinese characteristics of soft definition.In Dong areas to carry out the important meaning in the spread of the new ideas of soft basically has: promote the spread of the mainstream ideology of dong area cohesive force and the driving force,better carry out ideological and political education work,to dong region people reveal the ruling of the communist party of China,improve affinity Dong national cultural self-confidence,enhance cultural soft power four aspects of the dong area.Chapter three: this chapter summarizes and analyzes the investigation and investigation.Taking Guangxi of Sanjiang dong autonomous county as an example,theauthor made a field survey on the actual situation of the spread of Xi Jinping thought on socialism with Chinese characteristics for a new era and the popularization of marxism in this area.The study of Xi Jinping in Sanjiang dong autonomous county in order to understand the ideas of socialism with Chinese characteristics of the new era of basic situation and the basic situation of marxism popularity spread carrier as a starting point,in Sanjiang county propaganda department and the department of education as the main research object,through the visit,interview,data collection,such as form,grasp the Sanjiang authorities for Xi Jinping new era the spread of the thought of socialism with Chinese characteristics to carry out the soft typical case analysis,summed up the new era in Xi Jinping county the experience of the socialism with Chinese characteristics,and points out its existing problems,This is mainly reflected in the following three aspects: the self-construction of the soft communication team of dong needs to be strengthened,the soft communication discourse system of dong needs to be further improved,and the integration of old and new media relying on soft communication is not obvious enough.Chapter four: mainly discusses the basic principles and special strategy design of soft communication of Xi Jinping thought on socialism with Chinese characteristics in the new era.Under the new situation,new era in Xi Jinping soft spread the ideas of socialism with Chinese characteristics,implement the party's theory in the popularity of the dong area,you need to follow should insist on the principles of the guiding position of marxism,adhere to the contents popularization principle,adhere to the "four close to" principle,etc.,and then from the transmission to establish new ideas of dong soft spread talents team,communication content and carrier to fully use the excellent traditional culture of dong this bridge,the masses of subjectivity,respect the dong based on Dong culture building of dong marxis theory of communication,with Qiaodong fine traditional culture carrier transmission,Special strategie saredesignedin three aspects: constructing three-dimensional communication channels on the media.This paper breaks through the previous thought to study the Angle spread and popularization of marxism and according to the characteristics of the current media age society spread and dong area social development trend,adhere to the marxist practice characteristics of advancing with The Times,with soft spread as the breakthrough point,new era will be Xi Jinping,the Chinese characteristic social main ideas spread,takes root into the "micro age" of new transmission field to explore,make soft spread and relying on dong culture as the carrier of Xi Jinping new era Chinese characteristic socialist ideological discourse innovation and mode of transmission,It is hoped to pave the way and lay some foundation for the future research in related f ields and other scholars.