Research On The Strategy Of "Applying Private Manufacturing Capacity In National Defense Military Industry" Of W Company Based On The Civil-military Integration

The civil-military integration development means that China allocates the resources of two resident systems as a whole based on the close correlation between national defense construction and economic construction and transfers the limited social resources to bidirectional interactive fighting capacity and productivity for the purpose of one investment with two incomes.Throughout the world,many developed countries in the world have effectively promoted the bidirectional transfer of resources and technology in the military and civilian by implementing the national civil-military integration strategy,which not only stimulates the enthusiasm for private enterprises to participate in the national defense construction,but also saves lots of various resources and costs for national defense construction and promotes the technology and productivity of private enterprises,thus enhancing national comprehensive strength.Since the 18 th National Congress of the Communist Party of China,the civil-military integration development has become the national strategy under the leadership of the Party Central Committee,and has presented good momentum of overall promotion and accelerated development.In order to respond national civil-military integration development strategy,in 2018,Aviation Industry Corporation of China issued Civil-military Integration Development Reform of Aviation Industry which put forward the expansion of opening-up,the cultivation of a batch of high-quality suppliers with good reputation,outstanding ability and stable cooperation for a long time so that the socialization matching rate of general ability in the aviation industry chain can be more than 70% by 2020.For the enterprises intending to involve in the field of military products,that is a rare development opportunity.W Company as the holding company of Aviation Industry Corporation of China mainly works on the research and production of electronic control fuel injection system of civilian goods diesel motor.Under the general background of civil-military integration,W Company proactively responds to the strategic guideline of "expanding military technology in civilian area and applying private manufacturing capacity in national defense military industry" of the state and group,starts to step into the manufacturing of aviation accessory products by utilizing own R&D and manufacturing ability,and proactively carried out cooperation with domestic military enterprises in military engine,armor power,marine power,etc.The paper,with W Company as main research subject,firstly summarizes and concludes the enterprise strategy theory,civil-military integration at home and abroad and the research results of "applying private manufacturing capacity in national defense military industry",the internal environment of W Company is analyzed to summarize the existing advantages and then analyzes macro environment confronted by W Company in PEST analytical method and analyzes the industry competition environment confronted by W Company by applying Michael Porter’s Five Forces Model to summarize the opportunity and specifies the strategic positioning through analysis in SWOT matrix and threat confronted by W Company.Based on the above analytical research,this paper puts forward the W Company’s strategy of "applying private manufacturing capacity in national defense military industry" based on civil-military integration,and specifies the strategic positioning through analysis in SWOT matrix.Later,this paper puts forward the safeguard measures in business field,technology level,collaborative innovation,product quality,organization guarantee,talent team,etc.to guarantee the strategy of "applying private manufacturing capacity in national defense military industry" based on civil-military integration is implemented.Finally,this paper also looks forward to the future research direction,research content and method,etc.on the basis of summarizing achievements,and hopes the research conclusion and achievement could provide a reference for other similar non-military enterprises with technology strength to research and formulate the strategy of "applying private manufacturing capacity in national defense military industry" under the condition of civil-military integration.