A Study On The Legal Issues Of Consumer Trust In China

In the context of the era of innovation,trust companies have changed their development concepts and launched consumer trust featuring "consumption + investment".As a product of trust innovation,consumer trust shows great value and development potential.Therefore,the practice industry has set off a consumer trust boom.Trust companies have successively launched consumer trust business.Consumer trust products involve many consumer fields and the market scale continues to expand.However,at present,China does not have laws and systems that specifically regulate consumer trust.Under the existing laws and institutional arrangements,the operation of consumer trust business is controversial,and the resolution of practical issues has also encountered obstacles.That financial innovation is bound to pose a challenge to the financial legal system,but we can not resist all innovation.The financial legal system should keep pace with financial practice,play a guiding and regulatory functions.How to give full play to the value of consumer trust under the guidance and regulation of the legal system is a problem that all parties should consider.So,the paper analyzed the legal issues of consumer trust,consumer trust in order to improve the legal system and practice development modest contribution.Based on the consumer trust theory,this paper focuses on consumer trust practice,and finds that in the practice of consumer trust,there are problems such as "business is facing non-compliance risks,unclear obligations of the trustee,the realization and protection of the beneficiary ’s interests,and insufficient supervision of consumer trust".The root of the problem is that consumer trust legal system is imperfect.Therefore,it should be considered to improve from three aspects: perfecting legislation,constructing guarantee mechanism and strengthening supervision.In terms of legislation,it should focus on clarifying the rights,obligations and responsibilities of the participants,and effectively protect the rights and interests of consumers.In building security mechanism,we should learn from the experience Trust compensation reserve system and the regulation of prepaid consumption in the Taiwan region,and establish trust fund mechanism and performance guarantee mechanism.In terms of regulatory,the entry and exit of the participating entities should be regulated,the content of business risk supervision should be highlighted,and the supervisory role of the supervisory authority and industry associations should be brought into play.With the protection of the consumer trust legal system,consumer trust will certainly achieve sustainable development.