| The development of new media technology and the improvement of social and economic levels have led to new visual feelings brought by informatization and digital communication,and information transmission has become a diversified way of visual communication.How to impress the viewer in the complex and chaotic information has become the basis and mission of dynamic logo generation.Stimulated by a variety of visual communication and expression methods,the author focuses on the research of the development basis,future mission and design practice of dynamic signs,and explores the application value of dynamic signs in today’s society and the performance of social topics.Dynamic logo is the product of the rapid development of digital media technology,it is based on the static logo "type",integrated into the temporal and spatial dimensions,visually presents the periodic change of the logo,the logo in the movement has always had the function of essential information transmission.Compared with static signs,dynamic signs have advantages in terms of extended application,morphological expression,interactivity and functionality.With the help of the hot event of dangerous elephants returning to safe as the practical content of dynamic logo design,the author first summarized the key points of the entire event,took the conflict between people and elephants in migration and the return of elephant groups as the key elements of dynamic logo design,adopted the combination of AI and AE to create dynamic logos,and the design results were presented with the dynamic logo of dangerous elephants returning to safe.After the exploration and research of dynamic signs,it is found that dynamic signs are more inclusive than traditional static signs,the content is richer,and the display effect can better attract the attention of viewers. |
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