Research On Ip Design Of The Mythical Image "Four Elephants And God Beasts" Under The Background Of New Media

"Four great gods",also known as the four gods.As the image represents the green dragon,white tiger,Zhu Finch and Xuanwu.The four great gods are the ancient Chinese ancestors connected the seven stars in each direction and materialized them into four strange gods through rich imagination and creativity.To make it a form that carries ideas and society.With the change of social concept and system,the "Four Gods and beasts" have been endowed with rich symbolic significance and spiritual and cultural connotation.Up to now,the culture of the four Gods has become an important way to trace the roots of the Chinese nation,as well as an important treasure of Chinese traditional cultural symbols.However,with the development of modern society and the integration of world culture,Chinese traditional cultural symbols,including the "four gods and beasts",are gradually being diluted by people.In the long course of history,each traditional cultural element has its unique brand in different times.Will be endowed with the artistic characteristics and national essence of the society at that time.Therefore,mythological images also need to keep pace with The Times.As a part of Chinese native art,the artistic image of "Four great Gods and beasts" is a precious artistic resource of contemporary Chinese digital display design.The redesign of the image of "four gods and beasts" is of great significance to The Times.This paper will take the Chinese traditional art image of "four great gods and beasts" as the entry point,try to explore the new expression language and way of mythological image reconstruction through comparative analysis of the existing research results and application cases combined with the author’s own practice exploration,and dig the national significance and cultural heritage of the traditional mythological image in the contemporary society.This paper firstly sorted out the existing literature review and studied the archaeological results to understand the research status of the "four gods beasts".Secondly,the paper explores the law of evolution and development of the "four gods beasts" from ancient times and its internal factors,combined with the thinking of the modern art trend and the cultural characteristics of The Times,so as to analyze the development trend of the traditional mythological image in the new era,which provides a preliminary direction for the design practice of the IP image of the "four gods beasts".Then,through the summary of the existing research results,the design principles,ideas and methods of re-shaping the mythical image of "four great gods and beasts" are analyzed,and the new operation strategy of the traditional mythical IP image is sought.Finally,through comparison and induction,a digital display design approach of "Four Great Gods and Beasts" is summarized,which can not only inherit the original attributes of ancient Chinese myths,but also combine the modern and future.