| At the end of the 20 th century,the new media represented by digital media has gradually developed into the mainstream of society,and many new mature technologies have emerged.Among them,holographic image technology can present extremely realistic and threedimensional graphic images in front of the public,which has greatly changed people’s aesthetics and values,brought a lot of convenience to our daily life and work,and can deal with some complex matters in life more and more flexibly and quickly.Holographic image visual language has played a unique advantage in the context of digital media.This topic will focus on analyzing the visual language form of holographic image in the digital media environment,exploring the new thinking mode of holographic image creation,excavating the innovative application and performance of holographic image visual language in digital media,and studying the impact of digital media on holographic image art and the changes of our production and life.Firstly,this paper introduces the background and concept of holographic image and digital media.Holographic technology is different from the traditional imaging technology known in the past.As we all know,it is a characteristic imaging technology with new media characteristics.It can integrate the scenes of real person and virtual reality,realize the unity of opposites,and shorten the distance between human beings and the virtual world.Artistic creation needs the support of basic theory.At the same time,this paper discusses and analyzes the correlation between holographic image and digital media.Secondly,it analyzes and discusses the characteristics of holographic image visual language in digital media,expounds the artistic characteristics and design principles of holographic image visual language,and analyzes the thinking mode of holographic image artistic creation.Thirdly,it will discuss the diversification of the form of holographic image visual language in digital media,the immersion of image digitization and experience,as well as the innovation of holographic image in concept conception,creative technology,visual form and data information.The combination with processing,touch designer and other programming arts will be more innovative,as well as the innovative application performance in various art fields,Finally,divergent thinking expands the value embodiment and future development direction of holographic visual language in digital media,and analyzes the problems faced by holographic image artistic creation and how to promote the sustainable development of holographic image.China’s 5000-year-old excellent traditional culture is broad and profound.With the development of the times,the comprehensive cultural literacy of Chinese artists and scholars continues to improve.In artistic creation,holographic technology will be better used to show China’s excellent traditional culture in a digital image form,and creative ideas and thinking will be flexibly used to influence the public,So that the public can experience it immersively and intuitively understand its artistic heritage and cultural connotation,so as to realize the more effective combination of holographic visual language and Chinese traditional culture and art. |