| In recent years,Chinese traditional culture has been revived.As a traditional Chinese painting,there are many applications in contemporary graphic design,but there are not many applications of childish Chinese painting.Chinese painting with childish and interesting style,which is full of childish and interesting pictures,is more in line with the aesthetics of contemporary young people.The characteristics of easy to understand pictures are also more conducive to the wide dissemination of graphic design information,making the design more healing,interesting and attractive.It is very suitable for application in contemporary graphic design.Therefore,with the increasingly serious competition in the design market and the endless emergence of homogeneous products,the graphic design of childish and interesting style with the technique of Chinese painting can not only enhance the visual appeal of the design,but also make people relax their minds and obtain a sense of spiritual pleasure,and also increase the cultural added value of the design.This paper systematically combs and summarizes the application of childish Chinese painting in graphic design by using the methods of theoretical research,case study and practical research.The paper is divided into four parts.Firstly,it defines what is the Chinese painting with childish interest style from the aspects of concept determination and aesthetic value,combs the evolution process of the Chinese painting with childish interest style from the three development stages of "realism","freehand brushwork" and "writing interest",puts forward the design representation of the Chinese painting with childish interest style,and looks for and summarizes the relationship between the Chinese painting with childish interest style and contemporary graphic design.Secondly,from the internal design factors and regularity analysis,case analysis and application advantage analysis of the Chinese painting with the style of childish interest,this paper analyzes and studies the application of the Chinese painting with the style of childish interest in contemporary graphic design.Once again,the creative practice of the graphic design of Chinese painting with the theme of "civilized doll virtue action" is carried out.This paper discusses the combination of internationalization and nationalization of contemporary graphic design,and explores the new development trend of Chinese graphic design in the future.Finally,it summarizes the full text,and looks forward to the future development of the combination of childish interest style Chinese painting and graphic design. |
