Study On The Cultural Phenomenon Of Modern Graphic Desing

In recent years,with the development and progress of economic freedom,the concept of brand has an important position in the modern commodity society,an enterprise created brand image can directly affect the survival of enterprises,enterprise vigorous development and establish whether and brand image are inseparable.In today's unique brand emerge in an endless stream,only emphasize the brand,in order to improve the competitiveness of the brand,and it can become the traditional culture elements,promote the development of the brand can become a unique brand image in the traditional mark,to an important role for the dissemination and promotion of the brand,make the brand stand in China dazzling brand in the world of the forest.Chinese culture has experienced millions of years of baptism,ups and downs,gorgeous and colorful.It has been shining for a long time and has always been the soul of the Chinese nation.It attracts the compatriots of all nationalities with great centripetal force.Therefore,if we can apply to a proper extent of Chinese traditional culture in modern brand design field,the traditional culture as an important source of brand design concept,will help enhance the audience on brand recognition,easy to make the audience understand the brand connotation and the formation of deep and long memory of the brand.