| Mobile Internet media has reconstructed people’s way of life and accelerated the optimization and upgrading of traditional industries.Under the opportunity of the 5G revolution,how to make good use of the advantages of mobile Internet and combine it with the curatorial experience of art theaters,so as to better promote the transformation and upgrading of Chinese art theaters and promote the development of art film ecology,is the core issue of this research.Based on the practical observation of art theaters such as the China Film Archive,the author summarizes the curatorial experience of art cinemas,clarifies the value function of art cinemas,and puts forward the construction idea of "Art Cinema +".In this article,the author analyzes typical cases to improve the construction of "Art Cinema +",and finally from the perspective of the interactive relationship between art cinema and audiences,explore the future development direction of art cinemas.The first chapter of this paper will summarize the development experience of my country’s art cinemas in terms of film arrangement,curation,and operation,briefly describe the opportunities and challenges that art cinemas face in the era of mobile internet,and put forward the construction concept of "Art Cinema +".The second chapter is the embodiment of the specific practice of "Art Cinema+".The author will combine the analysis of specific curatorial cases to study the exploration and practice of the art cinemas of the China Film Archive from two dimensions,online and offline.The last chapter will be based on the application research of "Art Cinema+" in the China Film Archive,using the "Interaction Ritual Chains" theory in sociology,to deeply analyze the value function of art cinema and the generation mechanism behind its successful experience,and study the interaction relationship between art cinema and audience.From the perspective of cultivating movie fans,creating user experience,and enhancing audience stickiness,the author combines the practical methodology of art cinema with the user interaction experience of the interconnected community,so as to provide further reference suggestions for the optimization and upgrading of the "Art Cinema +" of the China Film Archive,and also provide a certain reference value for commercial cinemas and streaming media that are eager to upgrade and develop.Finally,the author hopes that this conclusion will contribute to the ecological development of Chinese art films and art cinemas. |
