A Study On Creative Value Of Mile Regional Cultural Symbol

With the gradual saturation of the cultural market in recent years,the single cultural market has gradually changed to the form of multi-mode mutual benefit,and set off a wave of upsurge.Cultural and tourism industry occupies a large proportion of people’s consumption,but the homogenization phenomenon is becoming increasingly prominent.In order to inject new vitality into the cultural and tourism industry,the characteristics of maintaining regional culture are gradually attracting attention.Regional cultural symbols show the history and culture,national characteristics,geographical features and other aspects of a region,which is the source of highly personalized culture.However,how to excavate regional cultural symbols,how to make the most rational use of these regional cultural symbols and how to maintain their sustainability are the problems that need to be explored now,and how to achieve advanced breakthroughs in the cultural and tourism industry on these basis is also the concern of many scholars,professional workers and society.This article mainly through the "regional cultural symbol resources-regional cultural symbol classification-regional cultural symbol evaluation" this main line to build the framework.Theory research of this paper is divided into the following three aspects:（1）through the non-material culture,cultural landscape,natural landscape of three methods for classification of Mile local culture difference,in order to better explore the regional cultural symbols have different connotation,with fine culture as a case,discuss the fine culture of three kinds of activity because of the different culture symbol,At present,the problems are relatively single level of development,few research projects,and thin industrial chain of cultural and creative products.（2）Analyzing the regional cultural symbols of Maitreya as the place where cultural resources are generated,cultivated and developed.The regional culture of Maitreya itself has very rich resources,modernized concept,natural landscape support,and spiritual connotation produced by national culture,which has a very large market potential.Apart from several good aspects,some external operation power is insufficient at present,and comprehensive planning is not strong.（3）The last part is to sort out the benefits of the development of regional cultural symbols based on the above research,and make a hierarchical analysis from two aspects of economic benefits and cultural benefits.To sum up,through the development,sorting and evaluation of Mile regional cultural symbols,the integration of different local cultural resources in Maitreya will establish a relatively complete collection of Maitreya regional cultural symbols,which will have certain positive significance for the development of Maitreya cultural tourism.