A Study On The Sustainable Development Of Cultural And Creative Industries In Hebei With Regional Features

The cultural confidence of the Chinese people comes from the profound cultural deposits accumulated in the long history of 5,000 years and the understanding,inheritance and promotion of the excellent traditional culture.Today these precious cultural heritage is our best industrial resources.Hebei,the grant land of Yan and Zhao,has cultural history and geographical advantages.Combinging Hebei regional culture and the characteristics of Liulingzui brand,this study aims to conduct cultural creative product research,improve the inherent image of its brand,and redesign the brand together with the rich flavor of times and the traditional cultural spirit.On the basis of the research on the regional cultural characteristics of Hebei province,the typical representative symbols are refined.At the same time,the product design of Liulingzui brand was investigated,where weakness of the product design was found to be limited by tradition,single element,narrow audience,and then accurate product characteristics is targeted for creative product design.In addition,the study extracted successful brand commonness from the analysis of the world trend brands,applied towards the exploration of Liulingzui brand design practice.Through the two directions,traditional culture and modern trend,this study conducted investigation and research to find the point of convergence of the two.Based on the expression international fashion brands,product design will speak popular universal language,break the shackles of thinking,expand the direction of diversified development.This will create a fashionable Liulingzui brand with the trend of young people’s aesthetic and rich in modern context of brand,inject momentum into sustainable development,enrich the brand connotation,and strengthen product vitality.