Research On Promotion Of Soft Power Of Shanxi Red Culture In The New Era

Nowadays,the world is undergoing a great change in a hundred years,and various ideas,cultures and values are increasingly exchanged and blended,which further highlights the important strategic position of cultural soft power in the competition of comprehensive national strength.In the new era,cultural construction has increasingly become an important part of the promotion of social civilization and plays an important role in promoting cultural soft power.As an important part of Chinese excellent culture,red culture is the sum total of material and spiritual wealth jointly created by the Communist Party of China leading the people in the practice of revolution,construction and reform.With its unique spiritual charm and social influence,red culture has become the spiritual banner to guide the Chinese people forward.Red cultural soft power is an important connotation in China’s cultural soft power construction.Shanxi is an old revolutionary area with glorious tradition and rich red cultural resources.Improving the soft power of Shanxi’s red culture in the new era is not only conducive to improving the overall strength and competitiveness of Shanxi,but also of great significance to comprehensively promote high-quality development and build a strong cultural province in Shanxi.Based on the actual situation of Shanxi’s red cultural resources,this paper puts forward corresponding solutions to the problems existing in the promotion of Shanxi’s red cultural soft power,and systematically studies the development path of Shanxi’s red cultural soft power promotion.This paper takes the promotion of soft power of Shanxi red culture in the new era as the research topic.Except for the introduction and conclusion,there are four parts: The first part,explains the related concepts,and makes it clear that the soft power of red culture is the soft power of red culture;Take the resources,cohesion,communication and creativity of the red culture as the components of the soft power of the red culture;Put forward the theoretical value of red cultural soft power in the new era.The second part,Through combing and analyzing the relevant data of Shanxi’s red cultural resources and industrial development,this paper summarizes the practical achievements in the process of upgrading Shanxi’s red cultural soft power: Red cultural heritage protection has achieved initial success;The cohesion effect of red culture integration is enhanced;The spread of red culture to the outside world continues to expand;The innovation practice of red culture has developed.There are also some problems in the process of promotion: insufficient protection and development of red culture;The red cultural aggregation effect needs to be improved;The external communication of red culture is still weak;The innovative development of red culture is slow.The problems are analyzed in depth: the awareness of protection and development is not in place;The impact of social pluralistic ideological trend;Red culture communication system is not perfect;Insufficient innovation ability of red culture.The third part,from the promotion of Shanxi red culture resources;Enhance the cohesion of Shanxi red cultural resources;Expand the communication power of Shanxi red cultural resources;The macro promotion strategy of soft power of Shanxi red culture in the new era is put forward from four aspects of increasing the creativity of Shanxi red culture resources.The fourth part,Put forward the era implication of the promotion of soft power of Shanxi red culture in the new era.