Research On The Integration And Development Path Of Intangible Cultural Heritage And Rural Tourism In Wuji County

The proposal of the rural revitalization strategy has become an important background of the times.Under this background,the joint development of agriculture and rural tourism with a leisure nature can revitalize the rural economy and solve the "three rural" problems.As a means to get rid of poverty and become rich,rural tourism can increase farmers’ income and promote farmers to return to their hometown for employment.At the same time,rural tourism also plays an important role in inheriting intangible cultural heritage.The development of rural tourism can strengthen the construction of rural ecological environment and the protection and inheritance of local cultural heritage,and develop charming villages with regional characteristics.Under the premise of building a new countryside and promoting economic development according to its specific conditions,the integration of intangible cultural heritage and rural tourism has become a new foothold.In order to better combine the intangible cultural heritage of Wuji County with local rural tourism and promote the development of tourism in Wuji County,this paper took the conditions and development path of the integration of intangible cultural heritage and rural tourism in Wuji County as the research object.First of all,through the method of literature research,this paper understanded the related concepts of intangible cultural heritage and rural tourism,as well as the theories of sustainable development and industrial integration,and summarized and reviews the research on intangible cultural heritage and rural tourism at home and abroad.Secondly,it analyzed the conditions of the integration of intangible cultural heritage and rural tourism in Wuji County by means of interview,fieldwork and questionnaire.Its objective basic conditions included the policy basis issued by the state,the financial revenue of Wuji County,the infrastructure construction of Wuji County and so on.The subjective conditions were expounded from four points: First,government staff support the integrated development of the two,and believe that the intangible cultural heritage of Wuji County can promote the development of rural tourism.Second,in the analysis of tourists’ cognition and preference,the vast majority of tourists are willing to choose rural tourism routes with the theme of intangible cultural heritage in Wuji County.Third,in the perception of local residents,according to the analysis of intermediary effect,residents’ vision plays an intermediary role between government promotion,rural tourism perception and development prospects.Resident vision can help to promote the integrated development of intangible cultural heritage and rural tourism in Wuji County.Fourth,in the perceptual analysis of the inheritors of the intangible cultural heritage,the inheritors also support the integrated development of the intangible cultural heritage and rural tourism.Finally,in the process of exploring the path of integration and development of "Non-heritage + Rural Tourism" in Wuji County,it was exposed that the industrial integration is insufficient,the power of industrial source was insufficient,the problem of low-level homogenization of product development was serious,and the fault of talent training was lack of main force inheritance.In view of the above problems,on the basis of the successful experience of the integrated development of intangible cultural heritage and rural tourism in Jingxing County,this paper put forward some countermeasures and suggestions,such as improving infrastructure construction,training inheritors of intangible cultural heritage and tourism talents.