Research On The Content Strategy Of Chinese Sports Animation From The Perspective Of Semiotics ——Taking Pleasant Goat And Big Big Wolf:Dunk For Victories As An Example

In the background of "Building a Leading Sports Nation",the basketball animation can promote sports and spread sportsmanship among the majority of young people,so it has a broad prospect for development.Due to the late start of the animation industry,at the present stage,China’s high-quality basketball animation works are still in a relatively scarce state.However,in early 2021,the domestic basketball animation "Pleasant Goat and Big Big Wolf:Dunk for Victories"（hereinafter referred to as "Dunk for Vi ctories"）unexpectedly became popular on the Internet: Before that,this animation series had been low for many years,but the new work has already surpass ed 100 million views in just two weeks,and received praise from a large number of basketball fans.In order to explore the reasons for the popularity of this work,this paper takes the basketball animation "Dunk for Victories" as the research object,uses the semiotics theory to objectively analyze the symbolic expression characteristics and expression strategies of this work,and then summarizes the creation experience with reference value.The research of this paper mainly includes four parts: firstly,this paper sorts out the research background,research purpose and research methods in this paper;secondly,this paper gives a brief overview of the development of baske tball animation and the related situation of the "Dunk for Victories";thirdly,this paper focuses on analyzing the use of a serious of character symbol,action symbol and the basketball cultural symbols in the work,including the character motivation,character relationship,the material culture and spiritual culture,etc;finally,this paper discusses the strategy of the use of symbol in the work,trying to provide some suggestions for the development of basketball animation.