Animation Cross-Cultural Communic Ation And Industrial Development From The Perspective Of Semiotics

Under the vision of the Belt and Road,it has carried out film and television and cultural exchange activities with rich forms and mutual learning between China and the countries along the Belt and Road.The degree of film and television development is an important embodiment of a country’s cultural soft power level and an important driving force to promote cultural soft power and enhance discourse power.Animation is one of the art forms of film and television,which is also an important part of China’s cultural soft power.The animation industry which is a part of the entertainment industry,can also promote the upgrade of our country’s economy industry.At present,however,the international influence of Chinese animation is a little weak,There is still a big gap between the Cultural influence and the Development of Industry of China and that of America,Japan and other animation powers.Therefore,in order to improve the development level of Chinese animation we have to draw lessons from America,Japan and other animation powers.Based on the theory of semiotics and communication,this paper makes a detailed analysis of the intercultural communication and the development of the animation industry in China.First,it select three films respectively from three countries in China,the United States and Japan as typical cases,and analyzes the narrative texts of the three films by means of Graemes’ Structuralism Lineup and Propp’ functional diagram.Then it studies the strategies of intercultural communication and their respective industrial development modes from three aspects such as the creation of content symbols,the strategy of cultural identity,and the symbol consumption.Finally,it summarizes the intercultural communication strategies of America,Japan and other animation powers on the basis of text analysis.At the end of this paper,it puts forward some suggestions for the intercultural communication and the development of the animation industry in China.Specifically,we should pay attention to the correlation between symbol and meaning in the creation of content of animation.In term of the cultural identity,we should look for the integrating point of the cultural contract and reduce the cultural discount.When promoting the development of animation industry,we should perfect the animation industry chain,pay attention to the quality and quantity of derivatives development and improve the awareness of copyright protection.