Research On IP Image Design Of "Cute Culture" Based On Luoyang T Ricolor Art

Luoyang tricolor art is the result of deconstructing and innovating tricolor culture on the basis of traditional tricolor craft,and its cultural content has profound origin."Cute culture" has gradually become a popular culture pursued by young people due to its popularity and openness.The visual presentation of Luoyang Tricolor Art in the form of IP image,relying on the characteristics and advantages of "cute culture",can change the public’s stereotype of traditional Tricolor Art to a certain extent,and bring people a more modern,interesting and personalized creative visual experience.Firstly,this paper interprets the concept of "cute culture",sorts out the cultural characteristics and existing problems of Luoyang Tri-colored Color Art,and analyzes the "cute culture" in Luoyang Tri-colored Color Art.Secondly,based on the relevant concepts and development status of IP image design,this paper analyzes the correlation between "cute culture" and IP image,and puts forward the IP image innovation theory with the characteristics of "cute culture".Thirdly,through exploring the application value of "cute culture" IP in Luoyang Tri-colored Colors,four design principles of curing,infectivity,liveliness and permeability are proposed.Finally,combining theory with practice and innovation,based on the preliminary project background,cultural and creative market research,three-color element extraction and design style positioning,using the anthropomorphic cartoon IP presentation mode,the design creative expression is carried out from four aspects of "cute" content,"cute" element,"cute" character and "cute" derivative.And applied to the design of diversified media and peripheral derivatives.This paper hopes to provide innovative ideas with reference significance for Luoyang Tricolor Art by studying the application of "cute culture" in the IP image of Luoyang Tricolor Art,in order to meet the aesthetic and spiritual needs of the public and create a relaxed and pleasant cultural communication experience.