Market Research On Ruili Jade Carvings From MCN Perspective

Ruili has become the most important jadeite market in China and even the world because of its proximity to the jade mining areas of Myanmar.It has been carrying the dream of jade lovers for thousands of years and is also the hot land for many jade merchants to pursue wealth.Ruili’s unique geographical advantages and cultural environment have made it the capital of jade and jade,and many exquisite jade carvings have gone to the world from here.With the passage of history,the sales mode of local jade carving products is no longer limited to the traditional,and the development of new business forms has brought new blood to the traditional jade carving industry in Ruili.The rise of MCN business model rapidly covers various commercial industries.The new MCN business model gradually replaced the traditional business model of the jade industry,and the jade carving market in Ruili was revitalized.The new MCN vision opens up the boundary of Ruili jade carving market,but at the same time it also brings new challenges.How to operate the emerging business model in Ruili jade carving market,and what are the development prospects and advantages of Ruili jade carving market,are worth discussing.Based on my own market research and sorting out the historical origin of Ruili jade market,this paper discusses the sustainable development of Ruili jade market under the MCN business model,in order to optimize the current business path of jade carving market in the original source.