The Xinjiang jade carving market has always been one of the major jade carving trading towns in China.It has a pivotal role in the marketization of jade carving art.After an unprecedented period of prosperity(2010 to 2013).The market for jade carving in Xinjiang has gradually declined.There are two main reasons for this: First,the jade carving themes in the low-end market are old and have not seen any innovation over the years,and are not very close to the times.Second,in terms of the market environment,there are loopholes in the market supervision system in Xinjiang.As a result,some merchants take advantage of the weakness of consumer background information inequality.In addition,forgery and secondary processing of goods into the market to obtain profits.Greatly damage the credibility of Xinjiang jade carving brand.In response to these two situations,this paper investigates the development of jade carving in Xinjiang since the reform and opening up and the current state of the market.This paper considers the shortcomings and strengths of Xinjiang jade carving and its market.The paper proposes suggestions for the future expansion of the jade carving market in Xinjiang.In particular,the artistic style of jade carving in Xinjiang is cultivated.We propose the transformation from craft processing to artistic creation.At the level of Xinjiang jade carving market expansion,suggestions are made regarding market reform,talent cultivation,reform propaganda,and multi-channel sales. |