Research On Visual Image Design Of Western Food Brand

Nowadays,with the improvement of people’s income and consumption level,Western food has become the choice of more and more young groups in the process of food consumption.People not only pursue the taste of food,but also pay more attention to the warm dining environment,the ritual sense of food culture and unique brand image.At present,the homogenization of Western food brands is serious.Both operators and consumers are eager to improve the high recognition and difference of brands.This topic takes "aohe Steak" catering brand as a practical case to carry out a comprehensive innovative research on its brand visual image.Through the case analysis of Western food brand,this paper summarizes the current situation of Western food brand design,uses the brand building of "consumer-centered" and the brand concept characterized by "slow design",with the help of fashionable and lovely IP image,creates a new catering brand and visual image,and enriches the dining desire and aesthetic needs of contemporary young people.Combine the principles of personalization,innovation,green design,high recognition and extensibility to customize the unique fashion catering art style for "aohe Steak",improve the brand premium,and finally solve the problem of moving sales through brand design.The design focuses on the core selling points of "aohe Steak",focusing on the high-end quality of non resistant steak,that is,zero antibiotics,zero heavy metals,zero hormones and zero pesticide residues.From logo design to IP image design,from brand positioning to visual image design,it is carried out in combination with the image of "0",showing "aohe Steak" through young and personalized expression Delicious and natural resource advantages of milk feeding."aohe Steak" makes full use of the advantages of the brand to form a good and accurate brand image positioning,promote the development of brand products with visual image,improve brand influence to feed back the brand,and make the "aohe Steak" brand stand out in the western food industry.