The Research On Visual Image Design Of Jia’s Ginger Sugar Of Fenghuang In Westen Hunan

Brand could become the pronoun of a domain, measure people’s loyalty to a thing.It could play the role of cohesion internal, at the same time, it could show the spirit,ideal and pursuit of enterprise. When enterprise is building its’own brand andcorporate culture, the visual image design of enterprise will become an important link toexist.The high-speed development of society is bound to bring frequent exchangephenomenon, this also lead to a more diversified development of our society. It is veryimportant that the visual image design of enterprise has some differentiation, thedifferentiation not only make the industrial characteristics stand out, which is differentfrom the image features of other industries, it is in favour of recognition andidentification, but also could make enterprise stand out in the same field with uniquestyle. In the context of the era of global integration，the visual image design ofenterprise seek for the differentiation between enterprises, it’s more precious in thesedays.As visual image design of enterprise is more and more internationalization,multiple fusion will become the trend of future. While the multiple fusion is a double-edged sword, it could not only form the new, excellent, aesthetic that the timeappropriate to or advanced visual feeling. At the same time it also can assimilate andkill off the native regional visual elements. the excellent visual elements that ancestorspassed down, should make it through the way of multiple fusion, show a brand newvisual image. visual image design of Enterprise should retain local visual element,protrude local regional visual characteristics, at the time of multiple fusion, it won’t beassimilated and to achieve a more perfect.Fenghuang Xiangxi in westen Hunan is located in the northwest of Hunan, in thejunction of Hunan, Chongqing and Guizhou, it has always been the Miao and Tujiapopulated areas since ancient times, with a long cultural historical accumulation, the visual image element has the strong and rich regional features. These visual elementsmainly originated from the folk arts and crafts, Such as the Miao embroidery, Tujiabrocade, file, cross-stitch work, blue printing and dyeing, clothing, silverwork,sculpture, bamboo arts, folk house, and so on. Visual elements of Fenghuang Xiangxi isnot what the realism in our traditional sense reappear to the reality, most of the visualelements are symbolic significance, take the form of image constitute. Especially theethnic totem, modelling is magnificent, and fable.Fenghuang Xiangxi is a place endowed with the fine spirits of the universe, rich innatural resources, the specialty is also own extremely local characteristics. In recentyears, along with the prosperity of tourism of Fenghuang county, the local ginger sugarindustry has also increasingly flourish.Jia’s ginger sugar is one of the best, it has a long history, well-made, pure taste,but from the visual image of enterprise,it’s feeling like similar and nothing to choosebetween them, with the rising star in the same field. The visual image of enterprise isinfluenced by the local stylized visual image design of enterprises and tourism industry.There’s only similarity between the visual image of enterprise itself and others’, butno enterprise characteristic of itself. Therefore, Jia’s ginger sugar is difficult to talentshowing itself from the same type or different types of local enterprises. The smallerdifferentiation of visual image, the weaker its’identifiability becomes. Jia’s gingersugar wants to to get rid of the the weakness identification current situation of visualimage of enterprise, it must proceed the depth investigation and research to enterprise’svalue idea, management practices, enterprise spirit. Analysis of the characteristics of theenterprise, using the visual elements with local regional characteristics, through the wayof multiple fusion, to find the differentation of visual image between enterprise itselfand local same type or different types of enterprise, to make enterprise visual image hascertain recognition. One hand, it highlights the local regional characteristics, on theother hand, at the same time it also can meet aesthetic habits with the people of restarear. The world consumer maket has risen from goods consumption entering into brandconsumption. The competition between the enterprises is turning into the “softpower”,such as sales competition, service competition and brand competition from the“hard power”such as scale strength competition, quality competition and technologycompetition.This article”The research on visual image design of Jia’s ginger sugar ofFenghuang in westen Hunan”, mainly in taking the example of the visual image ofJia’s ginger sugar of Fenghuang Xiangxi, to prove the important significancedifferentiation of enterprise, visual with regional feature and the multiple fusion amongthem when the visual image of enterprise redesign.