Research On Picture Book Design Based On Empathy Design Method

With the development of the times,most readers not only pursue the satisfaction of reading function,but also pay more and more attention to the visual experience and emotional sustenance in the process of reading picture books.Traditional picture book design depends on the designer’s aesthetic experience and aesthetic expression,with strong subjective color emotion,while empathy design is to further understand their emotional demands from the inner world of specific readers,so as to enable readers to obtain better reading experience.This topic applies the empathy design method in the picture book design,gradually analyzes the readers’ sensory experience,emotion and resonance feeling for the picture book design through the visual layer,behavior layer and social layer,deeply understands the development trend of modern picture book design and the current situation of picture book design,causes the designers to think deeply about the picture book design,and uses the empathy design method,Starting from the readers’ emotional needs,interpret the story content,focus on the analysis of the image of each role,scene composition and color application in the story,and combine the empathy design method with the picture book design of Chinese traditional fairy tales,so as to make the readers and designers resonate in the emotional field.Combine Chinese traditional myths and stories with picture book design,turn the way of text expression into picture book design with narrative function,experience and express your true feelings from the expression of picture book design,and communicate with readers at the emotional level through the painting creation of picture book,so that the picture book design can better meet the emotional needs of the public.This topic takes "Nishan shaman" as an example to design the picture book,combines the empathy design method with the picture book design,and guides the design of the picture book,so as to design the picture book works that readers love more.