Research On The Design Of Metaphor Rhetoric Method Of Contemporary Animation In The Context Of Structuralism

The field of visual experience has been developed to its peak,with the invention of electronic computers,the emergence of the Internet,and the innovation of visual media.While the fully proliferated visual image expands its boundaries infinitely,its internal form is becoming increasingly ambiguous.As a form of visual image,animation also has several problems,such as "confusion of context,neglect of ontology and lack of creativity".The structuralism methodology emphasizes that each phenomenon can be regarded as an independent and complete language system,and reveals the general laws of the system structure by exploring the binomial relations in the system under the synchronic perspective.The methodology of structuralism applied to general problems is in harmony with the existing three kinds of problems in animation creation,which opens up a solution to the difficulties faced by animation.First,it is important to grasp the structuralist theoretical dimension of animation metaphor rhetoric.The structural basic concepts of animation metaphor are covered theoretically through structuralist system,binomial structure,and synchronic perspective;animation metaphor rhetoric is used as a text language system to analyze the discreteness and continuity in animation frame aggregation and layer combination,and the text creation of animation metaphors using structuralism method;animation viewing behavior is regarded as the acceptance language system,which verifies the field form,visual subject,viewing and identification in animation viewing,and conducts structuralist debate on the metaphors of animation audience acceptance.Second,it is necessary to sort out the prototype structure of the animation metaphorical rhetoric system.In the dynamic and static structure,the dynamic composition of animation metaphors is clarified through the dual metaphor orientation of dynamic vision and still frame images,the connection of key frames and signifier chains,and the metaphoric meaning orientation of frame rate;in the graphic structure,the graphic performance characteristics of animation metaphors are summarized in the expressions of dots,lines,planes,deformations and exaggerations,by focusing on the representation and reproduction of the metaphorical graphic construction mechanism;In the virtual and real structure,the principle of space conversion of animation metaphors in the virtual-real structure is clarified through the conversion of positive and negative figures,the dimensional turn of three-dimensional space,and the variation of light and shadow.Third,a design method of animation metaphor rhetoric is proposed,based on the dynamic and static structure,graphic structure,virtual and real structure of the animation metaphor rhetoric system.Dynamic lines,key frames,and frame rates are used to guide the design of animation metaphor dynamics;the extraction of daily life elements,visual guidance of points,lines and planes,deformation and exaggeration are all used to guide the design of animation metaphor graphics;the metaphorical space design and scheduling for the plane space,threedimensional space,and poetic space of the animation metaphor are carried out through positive and negative transformations,dimensional transformations,and light and shadow changes.Finally,in order to launch the animation short film creation based on the structuralist context of the animation metaphor rhetoric,the above theoretical achievements and design methods of the animation metaphor rhetoric structure are applied to guide the design conception,modeling design,sub-mirror design and production process of the animation short film.In conclusion,we need to build a theoretical framework for animation metaphor rhetoric,guide the creation of animation metaphors,and address the chaos and creation problems in the development of animation,so as to help the development of Chinese animation.