Research On The Scene Visual Design Of Women And Children’s Hospital

As a special public place for medical treatment,the Maternity and Child Hospital undertakes the task of serving thousands of mothers,infants,children and families.The visual design of the Maternity Hospital plays an important role as a link between users and the medical space for women and children.Attention to the scene-oriented visual design of the Women’s and Children’s Hospital is essentially the humanized care for the comprehensive medical service system of the Women’s and Children’s Hospital.The purpose of the subject research is to reduce the mental stress of mothers,infants and children when visiting a doctor,create a unique visual experience,narrow the distance with the patient,strengthen the brand appeal and emotional temperature of the hospital,and make the hospital more emotional and humanistic.First of all,this article collects and organizes in-depth data on the research background of the subject and the current theoretical research and design status at home and abroad,clarifies the concept of scene design and hospital visual design,and discusses the importance of scene design research in women’s and children’s hospitals.That is to realize the functionality while meeting the emotional needs of female children in the hospital;Secondly,consider the status quo of scene-based visual design of women and children’s hospitals,and analyze the differences between women’s and children’s hospitals and general hospitals and the user groups.Pregnant women and children are vulnerable groups and will cause mood swings with the treatment environment.Combining domestic and foreign design cases,such as Shenzhen Children’s Hospital and Juliana Children’s Hospital,put forward the significance of scene-based application in the visual design of women’s and children’s hospitals,as well as the advantages of sublimating the visual atmosphere,in-depth user experience,and highlighting the characteristics of women and children;Then,through excellent case analysis,the main points of scene-based design are put forward,and it is concluded that the scene-based visual design of women’s and children’s hospitals should follow the design principles of graphic fun,coexistence of aesthetic functions,unified theme,and safety and rationalization;Finally,on the basis of the previous theoretical research,this paper takes the scene visual design of Yicheng Maternal and Child Health Hospital as the design object,expands the design to discover and analyzes its design problems,determines the goal and positioning of the hospital’s visual design.The visual design of the hospital was developed and innovatively designed from the brand image,the guide board,and the office environment.Through literature research,data collection,case analysis,and field investigation,this paper finds that the visual design of women’s and children’s hospitals lacks attention to the emotional needs of users,and extracts design strategies and key points,supplements and innovates the theory of scene-based design for women’s and children’s hospitals.Provide ideas and directions for the visual design of other hospital spaces.