Interesting Exploration Of The Visual Image Design Of Children’s Hospital

With the coming of the "second child" era,the medical demand of children’s hospital is increasing rapidly.In today’s society with more and more developed medical conditions,the appeal of humanistic appeal of children’s hospital is also rising day by day.Especially in the visual environment of hospitals,more and more parents and children will take this as one of the important factors in choosing hospitals.But throughout most of the domestic children’s Hospital visual image design status,still stay in an initial state,mostly just a simple cartoon image superimposed repeatedly,lack of in-depth thinking and systematic planning.Therefore,it is imperative to study the visual image of children’s hospital.The design service object of children’s Hospital visual image is 0-18-year-old children.The children of this age are in the stage of curiosity explosion."Interest" as the starting point of design,just caters to their taste and triggers a series of exploration behaviors of children.Moreover,children suffering from illness have resistance and fear to the hospital itself.Interesting visual image design can divert their attention to a certain extent and relieve the tension of going to hospital.This kind of spiritual healing is not only the release of emotion for children,but also the relief of partial treatment pressure for doctors.Based on the background of the research on the current situation of children’s Hospital’s visual image at home and abroad,this paper takes the interesting exploration of Wuhan children’s Hospital’s visual image as an example,combining the level of children’s cognitive development and aesthetic characteristics,and takes "playfulness" and "storytelling" as the focus of this interesting design exploration.In terms of design performance,it integrates the visual element of "playfulness",which is specifically applied to the ancient puzzle game in China-"jigsaw puzzle" element;the "origami" element that exercises the coordinated development of children’s hand and brain;and the "building block" toy element that is popular in the world.These three elements are the continuous break up and reconstruction of geometry,which is conducive to the unity of the overall design style.On the other hand,in the selection of interesting materials for design,it focuses on its "story" and integrates historical allusions related to Wuhan.Let children understand the story content through graphics in the process of medical treatment,so as to reduce the anxiety during medical treatment.At the same time,the historical allusions of Wuhan reflect the urban culture and regional characteristics of Wuhan,which can give more unique meaning to the visual image of the hospital,facilitate the establishment of hospital brand differences,and facilitate the better external communication of the brand.