Documentary "The Fire Of Inheritance" Graduation Design Description

With the rapid development of The Times,the modern science and technology,the impact of the fast food culture,a lot of difficulties in traditional diet is faced with a lot of inheritance,or no longer suitable for the present public taste and taste to be eliminated,or trival making it hard for them to retain inheritance,or a lack of innovation to explore business value,many reasons caused the rich local traditional food is declining,This is the loss of taste,is also the loss of culture,so the author through the lens,intuitive display a depends on the family heritage catering skills development of catering enterprises,millions of food（chongqing）co.,LTD.,zheng about the enterprise brand millions of spiced goose of brand development,inheritance and innovation of brand story,provide reference for the development of traditional diet,Enrich the idea of inheriting and protecting traditional diet in development.Documentary "feelings" in order for the time line,on the content structure is divided into four parts,mainly in brand founder Zheng Zulin’s family background,personal experience,the introduction of millions of spiced goose predecessor home station catering business story,new development into millions of halogen goose after transformation,the final millions spiced goose realize through epidemic situation business grow end of story.In terms of narrative structure,the story takes place successively,and in terms of style presentation,documentary style is adopted.In terms of connection between history and reality,color lens and black and white lens are used to distinguish them.This graduation design description is a report based on the documentary "Firewood".It mainly records and explains the creation background,creation ideas and artistic processing of the documentary,in order to better show the story told by "Firewood" and provide valuable experience for the next shooting.