| In today’s era of consumer culture and advertising glut,commercial posters need to not only clearly convey commercial messages,but also meet the emotional and aesthetic needs of the public,requiring a unity of commercialism and artistry.Alphonse Mucha,famous for his commercial posters,was one of the leading figures in the field of graphic design during the Art Nouveau movement at the end of the 19 th century,and his unique "Mucha style" is still loved by the public today after more than a century of exchanges and collisions.It conveys the theme of the picture and the author’s emotion,achieving the visual effect of highlighting,the harmony and stability of the picture,as well as the cohesion of ideas and emotions,cultural connotations,and can fully convey the information and visual aesthetics of the content of commercial posters.Therefore,this subject conducts a deeper research on Mucha style from the perspective of composition form through Mucha poster works.Based on the analysis of Mucha style and its influencing factors,it explores the formal characteristics of Mucha composition,such as circles.The geometric composition,symmetrical border structure,plaque structure,etc.based on the shape structure,summarizes its formal beauty laws;then analyzes the effect of Mucha style composition on the content performance of commercial posters,and combines Chinese modern Shanghai month card painting,Japanese animation Posters and modern commercial posters explore the application and inspiration of Mucha style composition in commercial posters,and finally apply what they have learned in the design practice of modern commercial posters.Through the exploration of the ideological and cultural connotation and artistic value of the unique composition form of Mucha style,it not only provides creative ideas for the design of commercial posters,but also triggers new thinking for China’s modern commercial posters in the direction of integrating traditional and foreign cultures. |
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